At CES in Las Vegas last week, Kino Mo displayed its range of holographic images, including a realistic portrayal of Emma Watson and Slimer from Ghostbusters. The technology has already been used in outdoor advertising campaigns for big-name brands including Samsung, Intel, Aston Martin and French bank BNP Paribas. […]
The campaign which ran from the 6-11th January in London’s busy Waterloo station asked members of the public to vote who they think are the better drivers, Women v. Men, under 60’s v. over 60’s, Mums v. […]
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Channel Ten and Foxtel content will screen in Aussie shopping centres, as Multi-Channel Network (MCN) looks to expand in the digital out-of-home (DOOH) sector. The group has made an additional investment in its TV-OOH offering, taking its network to 36 large format, full motion 16:9 screens. […]
By Irene Chow, CEO, Intuivation Services Consulting, Inc. It was my first time experience at the National Retail Federation Show (NRF) beginning Saturday, January 16, and people were dropping buzzwords of Omnichannel and IoT everywhere! […]
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The city has projected the revenue from advertising will exceed the cost of deploying the Wi-Fi hot spots. There are currently four operational Links on Third Avenue. Early test indicate the Links have a wireless range of up to 150 feet depending on surrounding structures. […]
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Using mobile devices for in-store shopping activities are about to be cranked up yet again. This is being driven by a continuing focus on creating the retail experience of the future, where new, interactive technology spreads throughout the retail world. […]
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A party to launch 2016 and build momentum for what promises to be an exciting year for Posterscope. From launching new brands, to incorporating mobile location data and integrating new technologies that create impact, engagement and measurement for OOH; we are expecting a sensational year ahead at Posterscope and hope to celebrate our miles with you as the year progress. Happy New Year! […]
