Anyone in the emerging technology business can relate to annual predictions that the next year was going to be the one in which their industry took off. People in the digital signage industry have stopped doing that — because the business did, after many years, finally take off. […]
This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe. […]
As always, there were a few real innovations presented. Augmented reality, for one, can be best described as incorporating stock images into an actual view on a digital device. For example, adding stock decorations from a catalog to a dinner table for a consumer or enhancing a store aisle set with images of new products or signage. […]
[…]
The latest This Year Next Year report from media agency GroupM predicted overall growth of 15.5% for the year ahead, up from last year's growth of 14.2%. Sporting events like the T20 World Cup, taking place in India this year before the India Premier League starts, will boost spending, as will a number of state assembly elections, IndianTelevision.com reported. […]
[…]
The 10-year contract includes exclusive external wraps and internal train branding. Outdoor advertising leader JCDecaux yesterday announced their exclusive contract for advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks. […]
[…]
NEW YORK, Jan. 21, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that Marion Parrish has been named Senior Vice President, Digital Operations. […]
Paris, 21 January 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess.JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative.The outdoor advertising group, which operates 49,300 digital screens in 30 countries, is bolstering its team with creative and technical expertise from BBH in order to advance its digital offering that will provide new ways for brands to engage their target audience.Former head of creative technology at BBH, Alex Matthews will be heading up the new hub as managing director. […]
Thanks to New Lineo cinemas in Israel, NEC has sold 10,000 digital cinema projector units. […]
There are 11 LED displays to be installed across four different campus venues. […]
The new templates and components are immediately available without charge on the company’s website. […]
Highlights in This Issue: - 2016 Consumer Electronics Show Key Takeaways; - Programmatic in the Digital Signage Software Industry; - Companies Showing Interest in Facial Recognition Tech; - DPAA Mobile Integration Committee Update; - Total Global Advertising and Marketing Revenues Update; - UK DOOH Market Update. […]
While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]
