ISE Presentation: “Mastering Digital Signage RFPs” by Oliver Schwede, invidis consulting
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Thu, Feb 4, 2016 at 12:34 AM
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Make this year’s visitor experience better than ever with three free show guides and tools: the ISE 2016 mobile app, the official ISE magazine, RISE, and the ISE Professional Development guide. ISE 2016 mobile app. The free to download mobile app (available for Android and IOS) is available from the ISE website. […]
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GUEST POST: Charles Regula, VIA Technologies The tech industry has trained consumers to be fixated on the next big thing. That superphone you bought two years ago very likely does everything you could need, and does it well. […]
At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the "Grand Prix" prize in the outdoor category. Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 "opinion leaders," and that 95% of the mentions about the campaign online were positive. […]
Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. […]
Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads. Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking. […]
Dorothy Stambaugh can't bear to look at the new billboard near the Lion's Club building in Spring Grove. But she appreciates it. The sign is one of four in the area urging people to stop using their phones while driving, and they were installed in memory of her granddaughter, Ashlyn Stambaugh. […]
Four stories above Eastern Market, on the corner of Russell and Winder, sits a light, open loft big enough for a good party, but cozy enough for an office. Brooklyn Outdoor, a Detroit-based outdoor advertising company that also serves LA, New York, and Chicago, has its home office here in Eastern Market. […]
JCDecaux, the UK's largest outdoor advertising companies, has appointed Propeller as its first retained PR agency. Propeller did not competitively pitch for the account. JCDecaux had previously run its comms in-house. […]
By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]
Specktron, the well-established brand from MEA, is exhibiting at ISE for the first time. The company offers products across several major categories--interactive LED display, projectors and interactive white boards. They are even showing their own True Laser UST projector which claims some performance benefits over other laser technologies. […]
Christie’s new Velvet Apex Series of LED tiles feature 1.2 and 1.6 millimetre pixel pitches. Part of the Christie Velvet family, Apex Series is designed for 24/7 critical viewing applications including command and control rooms, and high security surveillance monitoring. […]
Something called the Illumina Light Farm may be as common in your tech vocabulary as DLP or Bluetooth soon. A company called Power Technology just one-upped the entire projection market with what it’s dubbing "the Illumina Light Farm." What is it? […]