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Andrea Varrone: DSE is beyond any competition in the digital signage market niche

A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]

Editorial
Mon, Feb 8, 2016 at 5:35 PM

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Clorox Glad Matchware Spot Boosts In-Store Sales and Consumer Awareness

The goal for this creative was to make the Walmart consumer aware that the Glad Variety Pack was new to Walmart and available in-store. […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 1:17 PM

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Ping HD Introduces Beacon Technology Support for Digital Signage Platform

EngagePHD was developed to address the growing need for a low-cost, robust and scalable digital signage platform that is an easy-to-use, cloud-delivered content management and network monitoring application. […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 12:04 PM

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Anoto and Cima NanoTech Collaborate to Create Anoto Enabled Touch Systems

The agreement will combine Anoto’s digital pen technology with Cima NanoTech’s SANTE technology for large format displays. […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 11:37 AM

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ZetaDisplay Signs Million Swedish Kronor Agreement for Installation of 2,500 Stores

The agreement runs for five years, and ZetaDisplay estimates the value of the contract to exceed 15 million Swedish Kronor. […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 11:28 AM

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Steve Glancey, ScreenFeed

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 9:31 AM

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Jim Nista, Insteo

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 9:18 AM

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Matt Downey, Freshwater Digital Media Partners

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 9:12 AM

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Mark Zwicker, St. Joseph Content

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 9:09 AM

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Ask the Board: How to Create Scalable DOOH Campaigns (DSConnection)

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 8:27 AM

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Intersection: Out of Home Advertising Fuels the Connected City (Embedded Systems Engineering)

By Dave Etherington, Chief Strategy Officer, Intersection. Converging digital technologies and the proliferation of the Internet of Things (IoT) is driving a great change. Our urban environment is rapidly evolving, and what is emerging is a model that is more functional, more engaging, and more efficient than ever before. […]

Mon, Feb 8, 2016 at 12:46 AM

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Benetton Uses Ethnicity Data to Create Computer-Generated ‘Models’

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creativity-online.com
Mon, Feb 8, 2016 at 12:43 AM

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Real-Time Transit Data Is Good for People and Cities. What’s Holding This Technology Back? (CityFix)

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thecityfix.com
Mon, Feb 8, 2016 at 12:41 AM

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Programmatic plays in the Super Bowl

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thedrum.com
Mon, Feb 8, 2016 at 12:39 AM

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How Kinetic redefines OOH advertising with programmatic and mobile (Campaign India)

Kinetic Worldwide's Mauricio Sabogal and Suresh Balakrishna tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers. How big an issue is measurement? How does the scenario in India compare with more evolved OOH advertising markets? […]

campaignindia.in
Mon, Feb 8, 2016 at 12:29 AM

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