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Friday, February 12, 2016 Fri, Feb 12, 2016

Digital Out-of-Home Advertising and the Internet of Things: Here’s What You Need to Know (IAB)

Digital Out-of-Home (DOOH) is a mass media channel at the cusp of major reform. The rapid rise of place-based digital displays available at every touchpoint in our daily routines, and the automated platforms that link them together, has invoked a sudden convergence of historically disparate media channels and thrust traditional out-of-home advertising into the Internet of Things. […]

iab.com
Fri, Feb 12, 2016 at 1:57 AM

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