Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]
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The DBCI France has increased by 15,71 base points from 31,89 base points to 47,60 base points. The slump in November 2015 has been turned around and the increase in January is almost 50%. However, year-on-year the index could not reach the high satisfaction level of the beginning of the year in 2015 and had to accept a 19% decline. […]
The purpose of this partnership is to offer high-quality education and best practices content to all professionals and attendees at the show, as well as support and strengthen the South American industry sector as a whole. […]
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Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]
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“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]
Outdoor advertising companies APN Outdoor and oOh! Media have obliterated their prospectus forecasts with strong profit results. APN Outdoor floated on the Australian Securities Exchange in November 2014, while oOh! […]
We’ve come along way from paper billboards. New LCD outdoor displays are providing amazing growth for two companies, APN Outdoor Group Ltd (ASX: APO) and oOh!Media Ltd (ASX: OML). As the chart below illustrates, APN has grown by a mind-blowing 104.9% over the past 12 months, while oOh!Media has risen 89.2%. […]
