In order to make the restaurant experience more effective for customers and boost profits, McDonald’s has announced that it will be installing digital menu boards at restaurants nationwide that will make recommendations based on the weather. […]
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A new kind of sign is tracking just how well ads are working. If you see a shoe billboard, will you buy a shoe? Advertisers around the country are starting to get some answers to that question. […]
Targeted ads already follow you on Facebook and Twitter. Now they're coming to the billboards on your commute. […]
In this interview, Andy talks about his path to research, his current job at Clear Channel Outdoor Americas, how digital and out of home data helps inform advertisers about the consumers' journey, privacy protection in location-based verification and his advice to the next generation. […]
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. […]
Guest Post: Tony Downey, Clickspace TV. I was just about ready to deploy a Chromebit “in the wild” when I read ‘My Chromebit Digital Signage Experience on this blog. Dave went through the ins and outs of an above-average consumer getting digital signage running on a single Chromebit and the trials involved. […]
Qwick Media’s QwickCharge interactive cell phone charging stations made a splash at this year’s Vancouver International Wine Festival. […]
You’ve got to like projects that see the designers going completely off the normal playbook on a signature digital display feature for a building. Instead of doing a conventional 3 by 10 video wall, the Children’s Museum of Denver took those 30 displays and did a 20-foot tall, abstract copper and steel tree-like structure made up of Planar LED-lit LCDs that form a canopy. […]
The new QL Load Balancing, Failover and CDN modules, to be shown at Digital Signage Expo are intended for digital out-of-home networks comprised of 1,000 or more Windows or Android media players. […]
Magic Pixel is an innovative, small form-factor digital sign that can be used to display animations, scrolling texts and video from a PC or MAC. […]
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]
A DPAA-Sponsored Feature. This is the latest installment of the ongoing series spotlighting new members of the Digital Place Based Advertising Association. DPAA's Mark Braff interviewed James Bellefeuille, co-Founder of Vugo, a rideshare advertising service. […]
