All-in-one and System on Chip displays have been around for a few years now, and the companies behind them have naturally been display manufacturers. Though many, many CMS software companies have developed solutions to work on these displays, it’s rare to see a software company be the lead on a display product. […]
Hughes Network Systems, Booth 1434 Why do people going to DSE need to put your company on their Must See list of booths? 2016 Theme: ENGAGE. IMMERSE. […]
Fliphound is the first automated buying platform for the Out-of-Home (OOH) industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 1,000+ advertisers. […]
GIGABYTE, Booth 3028 Why do people going to DSE need to put your company on their Must See list of booths? The current pace of all technology has been expanding rapidly with unique answers to diverse questions and GIGABYTE is changing along those shifts. At DSE, we will be showcasing the GIGABYTE solution to power and drive digital signage everywhere. […]
Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. […]
Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity per ad dollar than television, according to Nielsen. The reality of OOH was at the center of our industry’s recent Feel the Real campaign, which demonstrated how OOH makes digital real. […]
Goldberg to Receive DSF Legacy Award at DSE 2016 Apex Awards Reception. During Goldberg’s term and under his leadership, the Digital Signage Federation expanded into Europe through an agreement with the organization formerly known as OVAB Europe, now DSF Europe. […]
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Pizzamiglio said TfL’s "fresh approach" to outdoor advertising would include bringing together different networks, including the tube, DLR, Overground, and Tramlink, as well as new investment in developing and advancing its outdoor media estate. TfL is currently reviewing its advertising and media agency contracts and is expected to complete the process next month. […]
The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits for digital billboards. I understand the challenges of dealing with government, an organized opposition, and the press. Our chances of success go up when we have the right tools. […]
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The Out-of-Home (OOH) industry has achieved great things in 2015 and with 3.9 per cent sector growth predicted in Western Europe, according to Carat’s Ad Spend Report, the future is looking brighter still. Better yet, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. Growth in Digital Out-of-Home (DOOH) has played a huge part in this. […]
Are beacons the bright shining light in retail’s future, or over-complex, difficult-to-implement distractions? While enthusiasm for the new technology has been rampant, there are significant organisational and technical issues to overcome before beacons can live up to their promise, according to one U.S. mobile-marketing specialist. […]
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Another sector fairly new to automation is OOH, which is expected to be worth $45 billion worldwide by 2019. Although most of the buying and selling is still processed manually there are some innovative companies such as Ayuda, Live Nation, TouchTunes, and Bitposter, who are looking to disrupt this model by exploring automation. […]
