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Wednesday, March 9, 2016 Wed, Mar 9, 2016

Billboards in L.A.: Old-School Method Still Gets Results in Busy City (variety)

Alongside more modern strategies for capturing consumer attention for film and TV releases — social-media blitzes, viral marketing strategies and other types of digital content — there’s one old-school method that continues to draw eyeballs: billboards. And nowhere do those plugs for entertainment properties get more play than in Los Angeles, the second-largest U.S. […]

variety.com
Wed, Mar 9, 2016 at 7:21 AM

Tuesday, March 8, 2016 Tue, Mar 8, 2016

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