The Flypay mobile application gives users the ability to pay at the table, order and collect, order at the table and even order at the bar all from your phone. […]
Clear Digital Media’s new website offers three incredible waiting room tools designed to drive more patients, improve patient loyalty and increase clinic profitability. […]
Anne White, co-founder and creative director for HypeHouse, will lead an hour-long seminar featuring case study examples, tips and techniques that attendees can use to research, measure, tweak and optimize more efficient content. […]
You’re probably seen those big, bright digital billboards along a busy highway in your city, in a place like Times Square or in the form of those monster screens looming over the field at major sports stadiums. They look amazing … until you get up close. A few feet away they look anything but amazing. […]
The analog Times Square of the South is about to go digital. Starting this week, the iconic multi-story billboard space that has sat atop the old Trabue Transmission building at the Broadway/West End split for at least a half-century is coming down. In its place will be … a multi-story billboard space. […]
I worked at Clear Channel Outdoor for two years running marketing, and the whole time we’d execute campaigns knowing that the un-skippable nature of Out of Home (OOH) generated word of mouth (ie: social) effectively. And in some huge campaigns we did in concert with iHeart Radio we saw some huge activity in the social channels (Lady Gaga comes to mind!). […]
To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of a retail business. […]
BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows. The campaign will ask of the public who their favourite BBC characters are, urging them to vote using specialised hashtags. […]
The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]
DPAA President & CEO Barry Frey's Opening Remarks at the 2015 Video Everywhere Summit. […]
David Roth, CEO of WPP's the Store discusses the future of retail and how it relates to Internet of Things, DOOH and a seamless shopper experience. […]
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