What is your process from storyboarding to production of digital signage content? Our typical process is to present at least three storyboard concepts to our clients, each with a slightly different spin on the creative direction and message copy. […]
What is your process from storyboarding to production of digital signage content? As the physical and digital worlds converge, the landscape of out-of-home is evolving rapidly. We now have an opportunity to leverage new innovations at our disposal to drive meaningful conversations within what has become a truly multimedia channel market. […]
What is your process from storyboarding to production of digital signage content? Depends on the budget, ha! Yes, there are times that storyboarding is skipped all together because of budget restrictions, timing (campaign needs to get out by tomorrow) or the ‘idea’ can even storyboard itself. […]
Welcome to Digital Signage Expo (DSE), the world’s largest international trade show and conference dedicated to digital displays, interactive technology and digital communications networks. […]
What is your process from storyboarding to production of digital signage content? There are many journeys you can take in arriving at a final piece of content. Like all great journeys, knowing how the vehicle and roads function ahead of time will guide you on your path. […]
MINNEAPOLIS–(BUSINESS WIRE)–Field Nation, the leading marketplace platform for contingent and on-demand workforce management, today announced it will demonstrate how businesses can automate end-to-end service, maintenance and warranty of their connected Internet of Things (IoT) signage and display devices using Field Nation at Digital Signage Expo 2016. […]
SYDNEY, March 10, 2016 – doohfa, the award-winning cloud-based product providing clever dynamic content solutions for Digital Out Of Home (DOOH) advertising, will demonstrate new features that deliver two-way social media integration at ad:tech Australia 2016 next week. […]
ORLANDO, FLORIDA, March 9, 2016— Further demonstrating its commitment to providing broadcasters with the most in-depth videowall consultation possible, APG Displays, North America’s leading distributor and integrator of videowalls, today announced that it will be hosting, for the first time ever, a custom “backstage” LED Display tour at NAB 2016. […]
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Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week. NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue. […]
With its arrival comes Spring Break (for both the kiddos and the adults), March Madness, MLB Opening Day, Easter egg hunts, Cherry Blossoms, lighter jackets, and for some of us — the end of hibernation. One outdoor collection that doesn’t need any sprucing is Apple’s ‘Shot on iPhone 6’. […]
The data will allow oOh!Media to tell its advertisers what kind of products are being bought in certain areas so that billboards and signs can be targeted accordingly. “The data poor industry is going to become the data rich industry,” oOh!Media chief executive Brendon Cook told The Australian. […]
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Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. […]
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