BOISE, Idaho - Twenty-two billboards advertising Idaho’s presidential primary election will be changed following the Idaho Democratic Party potentially seeking legal action after calling the billboards “misleading. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced the results of its advertising campaign which successfully drove traffic to four franchise-owned PANDORA Jewelry stores in Miami, Florida. […]
Plan Ahead: Advertising should never be looked at as something to throw together last minute if there are extra funds leftover in the budget. A well planned and thought out campaign could very well be the make or break on the road to the #1 spot on the charts. More lead time means more options and more time for us to negotiate. […]
PATTISON Onestop, a Canadian operator of Digital Out-of-Home (DOOH) and a division of PATTISON Outdoor Advertising, today unveiled a new 9-unit Video Matrix Wall at Union Station. The station is Canada's busiest multi-modal passenger transportation hub for VIA Rail, GO Transit and Toronto Transit Commission subway and streetcars. […]
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Damien Rath and Paul Peters of APN Outdoor give us a sneak peek into the life of a digital outdoor site. The process of bringing a digital billboard to life is complex and meticulous, from the initial idea to the go live date there are many boxes that must be ticked, parties involved and considerations to be made. The Digital Outdoor Issue1. […]
Media & Technology Company Continues Partnership to Improve Rider Experience and Drive Revenue for DART through Out-of-Home Advertising New York - Dallas Area Rapid Transit (DART) has awarded Intersection, a technology and media company dedicated to improving the urban experience, a contract for the rights to sell and manage transit advertising on the agency’s bus and light rail system. […]
Guest Post: A Jay, Mvix It is always fun to write about competition (and no I don’t mean the upcoming March Madness), specially when it relates to a seemingly growing industry like digital signage. Industry analysts suggest the market boasts as many as 600 digital signage content management providers, with dozens more being added to the clutter every month. […]
"We ended 2015 with momentum, with fourth-quarter revenue growth of 5.7%. We also grew Diluted AFFO per share 12.5% for the 2015 fiscal year," said Lamar chief executive Sean Reilly. "As we begin 2016, we are encouraged by our revenue pacings to date and the integration of five new markets we recently acquired. […]
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Asda is to overhaul its outdoor billboard and poster sites, including the digitisation of up to 300 superstores and 200 supermarkets after partnering with Clear Channel. The seven-year contract will also see Clear Channel able to utilise Asda’s sales data and customer insight information to help advertisers create hyper-relevant and contextual campaigns. […]
Outdoor advertising is continuing to make the most of digital with the news that real-time programmatic company Crimtan has signed a multi-year partnership deal with out-of-home ad specialists Primesight. Crimtan's technology will allow Primesight clients to "amplify" their OOH campaigns with location-based digital display ads by targeting web and app users in the same locations. […]
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