This digital approach to providing directions and maps will also help reduce costs such as map printing and labor. […]
Australian Out Of Home advertising company oOh!media has taken its number of large digital roadside billboards from eight to 25 in less than a year as part of its strategy to build a national digital network to enable advertisers to engage with their audiences. […]
MONTREAL – Astral Out of Home, a division of Bell Media, has announced the expansion of its Digital Network in Canada with the implementation of 11 new large-format digital faces, reinforcing its leadership position in digital out-of-home advertising. […]
Rouge Media of Toronto has formed an agreement with Blue Bite of New York to incorporate its mobile beacon system into Rouge's inventory of out-of-home displays. The beacons will be added to displays at approximately 5,000 venues in North America. Consumers carrying Bluetooth-enabled smartphones within range of these displays will receive advertising messages based on their locations. […]
A couple of climate change billboards in Saskatoon are drawing some heat. Not everyone likes their message. Billboards paid for by the group Friends of Science are popping up not only in Saskatoon — but also Regina, Edmonton, Calgary and Ottawa. […]
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21. It’s 72 hours before the official launch of COP21 and 60 volunteers – armed with four-way utility keys and 600 six-sheet posters – drift across the streets of Paris in screen-printed JC Decaux vests. […]
When CBS Outdoor spun off and rebranded itself as Outfront Media, publishers of the 40-year-old LGBT magazine got worried The words "OUT FRONT" — bold and in all caps — emblazoned a Denver newsletter on April 2, 1976, laying the foundation for a media company that has catered to the gay, lesbian, bisexual and transgender community ever since. […]
By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]
By Nurlan Urazbaev. Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode. […]
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now. […]
Only one traditional form of media, out of home, is holding up. It’s projected to grow 3.3 percent this year and continue its gains through the next five years. […]
With help from events like the Olympics and political elections, advertising expenditure growth is expected to increase a bit in 2016 versus the current year, according to three widely followed agency forecasts that are being issued today at the UBS media conference in New York. […]
Clear Channel Outdoor, Cottage 8, and Pocket Hercules were honored with the 2015 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2015 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 8th Annual Out of Home: NOW Conference in New York. […]
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