ARF: Brands Should Be Spending $31 Billion More This Year Than They Are
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Tue, Mar 15, 2016 at 2:09 AM
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For 2016, DSE offers in-depth, full-day, pre-show educational experiences for digital out-of-home network operators, retailers, corporate communicators, commercial integrators, architects and designers — as well as other professionals interested in furthering their knowledge and understanding of the role digital technology plays in the fields associated with these occupations. […]
New York, NY – March 11, 2016 – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced the Metropolitan Washington Airports Authority (MWAA) awarded them, an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports – Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA). […]
Norwich-based technology company Proxama proved last week you do not need a trendy Silicon Roundabout address to attract the attention of Google. The AIM-listed mobile commerce firm has joined forces with the king of the search engines to provide live travel updates and advertising on London buses, prompting investors to get on board the Proxama bandwagon. […]
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Vodafone Germany plans to roll out a gigabit network to many of its customers in the coming years, it said at Cebit 2016 in Hanover, Germany. Unlike LynkNYC's ad-funded network, there's no word yet on how Vodafone's Berlin hotspots will evolve -- or how they will generate revenue for the network operator. […]
Intel’s latest digital signage solutions get a boost from its popular Intel Compute Stick, which “is simply a whole PC on a stick form factor.” Intel’s David Bradshaw showed off the technology to CRNtv at the XChange Solution Provider conference in Los Angeles. “In this case, we’re using the Compute Stick just behind the monitor here to run this digital signage,” Bradshaw said. […]
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What is your process from storyboarding to production of digital signage content? Ths week’s question is answered by Members of the DSE Advisory Board CONTENT COUNCIL “There are many journeys you can take in arriving at a final piece of content. Like all great journeys, knowing how the vehicle and roads function ahead of time will guide you on your path. […]
What is your process from storyboarding to production of digital signage content? The old carpenter’s adage of “Measure twice, cut once” comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now. […]
What is your process from storyboarding to production of digital signage content? To ensure effective delivery of digital signage content, establishing a proper workflow and process is critical. Here are six key steps we use at Shikatani Lacroix: Define Content Objectives: For any type of creative content to be effective, it must first have clearly defined objectives that need to be achieved. […]
What is your process from storyboarding to production of digital signage content? Insteo creates a lot of interactive and HTML5 content, so often we’re ‘wireframing’ and not storyboarding. The concept is the same as storyboarding out a video, but we aren’t sketching things out on paper. […]