LAUSANNE, SWITZERLAND, March 21, 2016 – To address the complicated purchasing and delivery process associated with digital signage network design and deployment, NanoLumens and Navori Labs have joined forces to better support each company’s growing customer base worldwide. […]
SignStix® has partnered with specialist marketing agency Fraktul to provide strategic digital signage and content solutions to a wide range of digital signage clients. Operating from Perth, Scotland, Fraktul are experts in marketing strategy and planning. […]
Retailers must look at ways in which technology can help them to achieve smart retail spaces that not only provide customers with the information they need, but to also connect with their audience on a whole new level. […]
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Outdoor Ads Drove Traffic to Digital -- and Planted Doubts About Digital. Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. […]
The Outdoor Advertising Association of America (OAAA), as part of its earlier Feel the Reel campaign, has released a white paper that works super hard to drive home the benefits of outdoor while pointing out the pitfalls on online advertising. […]
How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]
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has a new portfolio of digital signage solutions dubbed “SMART. […]
LG Electronics introduced an all-new 86-inch “Ultra Stretch” digital signage solution (86BH5C) last week at Digital Signage Expo 2016. Optimized for displaying dynamic digital content, the sleek display offers a host of interactive features, making it an ideal solution for a wide array of installations including transportation, retail stores, banks and museums. […]
Billboards are the archetypal out-of-home media. Among the countless innovative OOH mediums and assets available to advertisers today, billboards stand as tall as, well, billboards. They’ve been around since the early days of outdoor advertising, and continue to be one of the most popular mediums available. […]
If they last more than two decades, most organizations would probably celebrate their 20th anniversary. When you’re best known for serving ads in bars and other places where NewAd inventory is available, however, it makes sense to celebrate at the same moment that marks the legal drinking age. That sly reference to its core market is just one of several ways NewAd plans to mark its anniversary. […]
WWF is teaming up with TINT and Exterion Media to launch an ambitious SOOH activation on the London Underground. WWF, formerly known as The World Wildlife Fund, is teaming up with TINT and Exterion Media to launch an ambitious Social-out-of-home (SOOH) activation in the London Underground as part of its Earth Hour 2016 campaign. […]
