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Thursday, March 3, 2016 Thu, Mar 3, 2016

US Billboards Use Technology To Track What People Do When They See An Ad (BandT)

The US has gone all ‘Minority Report’ on us and created a new collection of billboards that use data from mobile phones to track what people do when they pass an outdoor ad. The technology was created by Clear Channel Outdoor Americas, according to Business Insider, and while it’s set to be highly useful for advertisers, not everyone is a big lover of it. […]

bandt.com.au
Thu, Mar 3, 2016 at 7:10 AM

JCDecaux’s Full-Year 2015 Results (JCDecaux)

Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2% Adjusted operating margin of €695.2 million, up +10.3% Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9% Net income Group share, before impairment charge, of €241.4 million, up +12.0% Net income Group share of €233.9 million, up +20.4% Adjusted free cash flow of €333.4 million, up +11.9% +12.0% increase in dividend per share proposed for the year 2015, to €0.56 per share Expected organic revenue growth rate at around 9% in Q1 2016 Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]


Thu, Mar 3, 2016 at 3:04 AM

Full-Year 2015 Results

Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2%Adjusted operating margin of €695.2 million, up +10.3%Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9%Net income Group share, before impairment charge, of €241.4 million, up +12.0%Net income Group share of €233.9 million, up +20.4%Adjusted free cash flow of €333.4 million, up +11.9%+12.0% increase in dividend per share proposed for the year 2015, to €0.56 per shareExpected organic revenue growth rate at around 9% in Q1 2016Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]


Thu, Mar 3, 2016 at 2:02 AM

Wednesday, March 2, 2016 Wed, Mar 2, 2016

Now and Next: Programmatic Out-of-Home (Exchange Wire)

Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]

exchangewire.com
Wed, Mar 2, 2016 at 7:29 PM

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