Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. […]
Using the unique hashtag #ausopenmoments, promoted through APN Outdoor’s expansive network of Elite Screens, tennis fans are invited to contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time with the newest and most relevant Tweets. […]
By James Price, SVP, OUTFRONT Media. Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was born. […]
Clear Channel has announced a new advertising contract with Sainsbury’s in a deal that will see it upgrade up to 350 of its advertising screens to digital. The partnership renewal will see the out of home media owner continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance. […]
With Samsung and LG joining Sony, Panasonic, Hisense, TCL and Sharp in announcing high dynamic range (HDR) TVs, it is fairly clear that there is strong momentum behind this, the next major upgrade to screen technology. HDR vastly increases the colour gamut to 1024 shades of each colour, enabling the display of hues that couldn’t be reproduced on-screen before. […]
What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies? […]
Not too long ago, there were some doubts raised about the continued relevancy of “traditional” media like OOH, print and radio in the face of increasing pressure from “new media” like digital and mobile. However all detractors have been proved wrong. Outdoor advertising has had a strong 2015 due to political stability and a general optimistic attitude in the market. […]
[…]
Out-of-home (OOH) is one of the four key pillars of the advertising market. Given the superfluous budgets brands allocate for visibility through this avenue, there is a thriving market sustaining these spends. This has created a complex supply chain which is quite fragmented in India. […]
Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry. […]
[…]
[…]
[…]
[…]
[…]
