Mexico Stock Exchange Capitalises on the largest indoor and outdoor display in Latin America
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Fri, Jan 15, 2016 at 4:58 AM
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In a move expected to make outdoor advertising both more contextual and relevant, the deal will see existing phone boxes on high streets replaced with 'state-of-the-art' kiosks integrated with daylight-visible digital screens, allowing advertisers to deliver and optimise campaigns in real-time. […]
Mediacorp has struck a deal with Eng Wah Global to erect outdoor advertising spaces in 321 Clementi, a shopping mall in Singapore, as well as in Jubilee Square and Ang Mo Kio, the company has announced. The deal also marks Mediacorp’s entry into cinema advertising, with Mediacorp OOH now handling advertising for WE Cinemas in 321 Clementi. […]
German outdoor advertising group Stroeer said it expected double-digit organic sales growth in the first quarter as it benefits from growing digitalisation. It said on Thursday its 2015 operating earnings before interest, tax, depreciation and amortisation came to slightly more than 200 million euros ($218 million), beating its own forecast for up to 200 million. […]
This year's CES was bigger than ever, but there are three clear implications for the out-of-home (OOH) advertising industry. First, consumers expect high quality, immersive, content-rich experiences, and Virtual Reality (VR) can help provide them. […]
Spending on out-of-home ads in South Korea slipped in 2015, with falling spending on transit ads dragging down increases in billboard and entertainment-area ad spending. But that’s expected to change this year, according to one researcher. Korea Broadcast Advertising Corp. […]
With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]
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A study conducted by Mississauga, Ontario-based digital signage provider SignAd Network found that digital video in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). […]
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PRN’s deployment of new 4K TV wall at Costco offers brands and marketers powerful ways to tell their stories. […]