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Friday, January 15, 2016 Fri, Jan 15, 2016

Thursday, January 14, 2016 Thu, Jan 14, 2016

Mediacorp OOH Media moves into cinema advertising in Singapore with Eng Wah Global deal (Mumbrella)

Mediacorp has struck a deal with Eng Wah Global to erect outdoor advertising spaces in 321 Clementi, a shopping mall in Singapore, as well as in Jubilee Square and Ang Mo Kio, the company has announced. The deal also marks Mediacorp’s entry into cinema advertising, with Mediacorp OOH now handling advertising for WE Cinemas in 321 Clementi. […]

mumbrella.asia
Thu, Jan 14, 2016 at 6:54 PM

German OOH ad group Stroeer sees double-digit organic growth in Q1 (Reuters)

German outdoor advertising group Stroeer said it expected double-digit organic sales growth in the first quarter as it benefits from growing digitalisation. It said on Thursday its 2015 operating earnings before interest, tax, depreciation and amortisation came to slightly more than 200 million euros ($218 million), beating its own forecast for up to 200 million. […]

reuters.com
Thu, Jan 14, 2016 at 6:52 PM

MediaPost on IoT and Digital Signage: Who’s Minding the Store?

With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]

mediapost.com
Thu, Jan 14, 2016 at 6:40 PM

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