Congratulations to one of this blog’s loyal sponsors – inLighten – which has been cited as among the ‘Best of the Best’ Hot Products for 2015 by Religious Product News. […]
Attribution, the process by which marketers quantify the contribution of various media in an ad campaign to the its desired impact, is receiving renewed attention as mobile grows increasingly central. It’s the time of year for predictions, and we’re not immune to that impulse. […]
The 595-square-meter display is currently being installed in Panama City as the fourth Daktronics installation for Futurad, who is rapidly growing their digital network in Panama. […]
TAMPA, FL (WFLA) — Billboards have been put up around Tampa Pinellas County and Orlando for in order to help “dispel myths and fear about Islam during this challenging time,” according to the Islamic Circle of North America. ICNA says the billboards are meant to challenge people to get the facts about what Muslim Americans believe. […]
The OOH industry, specifically the digital outdoor advertising industry, has evolved into a technology industry. Many OOH providers now have CTOs. In fact, many have larger IT/digital teams than sales teams in their corporate offices. […]
Outdoor is booming, facilitated by the digitisation of billboards and signs, which allows the companies to rotate inventory more efficiently, although the figure for November was boosted by an accounting anomaly. APN Outdoor, oOh! Media and QMS Media all listed on the ASX in the past year and are trading well above their respective issue prices. […]
In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store. […]
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Digital outdoor advertising company Ocean has announced a restructure following its acquisition of MediaCo earlier this year. The London-based company agreed a deal with MediaCo – the company behind state-of-the-art digital touchscreens around Manchester – back in April. It also bought West Midlands-based outdoor media owner Signature Outdoor last year in a £15m deal. […]
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You can now customise the Curve screen at Piccadilly Circus: Create a personalised Burberry scarf using new 3D tech & fly it with pride using your mobile. Last Christmas, one of the most prestigious advertising locations in the world, Piccadilly Circus, ditched the well-worn TDK logo that had looked out over the junction since 1990. […]
The length creative directors take to grab eyeballs never ceases to amaze us. Check out this month’s smorgasbord of clever out-of-home campaigns, curated from our billboards nationwide. In Washington, DC and Chicago, The Wall Street Journal targeted commuters with timely digital messages, “It’s 5:35 and you’re headed to the gym,” “It’s 7:21, and you’ve already cleared your inbox. […]
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