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Tuesday, March 29, 2016 Tue, Mar 29, 2016

Monday, March 28, 2016 Mon, Mar 28, 2016

The Signs Are Good for Next Month’s ISA Sign Expo (WhatTheyThink)

Sign Expo 2016 comes to Orlando, with four days of educational sessions, keynotes, and a packed exhibition hall. As an added bonus, both Roland’s ImagiNATION 2016 and Durst’s Retail 2020 are colocated with this year’s Sign Expo. The International Sign Association’s (ISA) Sign Expo 2016 comes to its East Coast residence at the Orange County Convention Center in Orlando. […]

whattheythink.com
Mon, Mar 28, 2016 at 6:18 PM

Mobile commerce firm Proxama and Exterion Media use beacons to inform bus passengers (Marketing Land)

UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and eventually will include related advertising. […]

marketingland.com
Mon, Mar 28, 2016 at 6:08 PM

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