The out of home (OOH) advertising industry is: In transition; Proud of its capacity to adjust to change, and - Both optimistic and cautious about the future. Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). […]
The Out-of-Home industry has wrapped up the first quarter of 2016 posting an increase of 18.2 per cent on net revenue year-on-year with $177.1 million, up from $149.8 million* for the first quarter in 2015. This success follows on from the all-time high revenue growth at the end of 2015, when revenue increased by 17.0 per cent over 2014. […]
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Anyone in the digital signage business who shrugs off the interest in low-cost micro PCs and free/freemium software as hobbyists and church IT volunteers, equipped with almost no budget and stubborn natures, should keep these 116,200 things in mind. 116,200 page views, that is. […]
UK. Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to showcase opportunities. […]
The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon recently. In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. […]
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Following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see more than 500 cars receive a TOPAZ digital signage solution. […]
Outdoor advertising and airport advertising specialist JCDecaux has now installed a further 181 new screens in terminals 3, 4 and 5 in London Heathrow Airport. The DAPS – Digital Airport Panels – advertised Digital-out-of-home screens have an upgraded screen size measuring 70”. […]
Neutrogena put together a truly unique OOH campaign to increase awareness for its Hydro Boost Water Gel in Hong Kong. The beauty company branded a double-decker bus to travel the CBD multiple times throughout the day and increase exposure for Hydro Boost. […]
Neutrogena put together a truly unique OOH campaign to increase awareness for its Hydro Boost Water Gel in Hong Kong. The beauty company branded a double-decker bus to travel the CBD multiple times throughout the day and increase exposure for Hydro Boost. […]
Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. […]
There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might even get the feeling that they are being watched. They’d be right. […]
WIXOM, Mich., April 4, 2016 /PRNewswire-USNewswire/ — In the modern retail environment, prompting a customer to pick one product over a myriad of choices available appears to be one of the most sought out characteristics of all, one that at least one company appears to have achieved. […]
ZetaDisplay in Sweden has since earlier signed a contract with the general agent for one of Europe’s largest car manufacturers. ZetaDisplay’s media platform for Digital Signage and Last Meter Marketing is already installed at a number of the company’s distributors. […]
