HONG KONG, CHINA–(Marketwired – Apr 6, 2016) – Arrow Electronics, Inc., (NYSE: ARW) announced that it will exhibit IoT solutions at Connect Expo held April 19 – 20, 2016, at the Melbourne Convention and Exhibition Center in Australia. […]
MONTRÉAL, April 6, 2016 /CNW Telbec/ – Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport’s (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]
I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]
It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. […]
Brandalism: a movement dedicated to reclaiming the outdoor, visual realm from corporate control. But why outdoor advertising in particular? When buying a magazine, or watching a particular TV channel, the consumer is to some extent consenting to being shown ads. […]
London, UK – Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has strengthened its data analytics capabilities by partnering with award-winning big data insight organisation Beyond Analysis to offer brands a deeper level of audience insight. […]
L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. Rare Breed has also partnered with Ocean Outdoor to enable participants' images to be displayed on a digital billboard located opposite the pop-up. […]
MONTRÉAL - Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport's (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]
Billboards in Wisconsin will feature the faces of the state’s missing persons throughout the month of April, an effort made possible by a local woman whose mother vanished years ago. Twenty-five billboards in Northeast Wisconsin and the Milwaukee area will feature 25 of Wisconsin’s missing persons each week this month. Marsha Loritz is the woman behind it. […]
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The lenders argue in court documents that iHeart “gave away” the shares, which were part of the package securing their debt, when the company transferred them from its Clear Channel Outdoor subsidiary to an unrestricted subsidiary called Broader Media LLC and received nothing in return. The action violates the terms of their debt agreement with iHeart, the group says. […]
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