As the beginning of the second season of “Horror Tattoos” – a series documenting some of the worst tattoos in Germany – approached, sixx inked a deal with JCDecaux to promote it in a very authentic way. Throughout Berlin, over 1,000 ad panels touted the abilities of the show’s tattoo artists to save the skin of those with embarrassing permanent body art. […]
Earlier this week, a post went up about the giant 8K direct view LED display Leyard and Planar (former now owns latter) was showing off at the big National Association of Broadcasters trade show in Las Vegas this week. […]
I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]
For the seventh consecutive year, Samsung Electronics maintained its position as the worldwide leader in digital signage unit sales. Recently released sales figures from IHS, the leading source of insight, analytics, and expertise in display technology, validate Samsung’s leadership in the industry, its pole position dating back to 2009. […]
HEBRON, KY–(Marketwired – April 21, 2016) – BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, announced today that BlueStar EMEA finalized plans with Zebra Technologies to extend business through Zebra’s full product lines across the Europe Middle East and Africa region. […]
MUNICH, Germany, April 20, 2016 /PRNewswire/ — DynaScan Technology today announced Ingram Micro Distribution GmbH – the German division of Ingram Micro – as a distribution channel partner for its line of premium public displays in the DACH (Deutschland, Austria & Switzerland) region. […]
Guest Post: Mohamed Ghalayini, medea mea Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. […]
This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its corner facade encapsulated by a translucent glass curtain. […]
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. […]
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]
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The Digital Signage Business Climate Index remained almost flat with a minor nominal decline by 1,11 base points from 47,60 points to 47,49 base points in March. The current business situation is rated slightly more conservative by the market participants – with negative ratings increasing by an additional 7%. The optimism for the near future is very high. […]
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TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]
