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AdAge: Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

The bulk of the 6.2 million seniors were beacons, which number nearly 5 million, mainly using Apple's iBeacon and Google's Eddystone technologies, according to the Proxbook report. The remainder are NFC sensors and Wi-Fi points. Retailers including Woolworths in Australia and House of Blue Jeans in the Netherlands are also beginning to go public with their location-tracking efforts. […]

adage.com
Thu, Apr 21, 2016 at 11:50 PM

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Samsung ranks No. 1 in global digital signage unit sales for seventh consecutive year (Whowired)

For the seventh consecutive year, Samsung Electronics maintained its position as the worldwide leader in digital signage unit sales. Recently released sales figures from IHS, the leading source of insight, analytics, and expertise in display technology, validate Samsung’s leadership in the industry, its pole position dating back to 2009. […]

whowired.com
Thu, Apr 21, 2016 at 11:47 PM

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AdWeek: the Year’s 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards

The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best of Show prizes—for innovative and beautifully designed outdoor work. […]

adweek.com
Thu, Apr 21, 2016 at 11:47 PM

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Thailand’s largest outdoor ad firm expands to Cambodia (Khmer Times)

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khmertimeskh.com
Thu, Apr 21, 2016 at 11:45 PM

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Digital Billboards on Rooftops and Walls Will Soon Be Permitted in Korea (KoreaBizwire)

SEOUL – Outdoor advertising with digital billboards in windows and on rooftops and street poles will soon be permitted. The Ministry of the Interior (MOI) has announced that a revised law to significantly ease existing regulations will go into effect in July. […]

koreabizwire.com
Thu, Apr 21, 2016 at 5:59 PM

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Primesight partners with the Industry Trust

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outsmart.org.uk
Thu, Apr 21, 2016 at 5:55 PM

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BMW: Crying Billboard

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bestadsontv.com
Thu, Apr 21, 2016 at 5:54 PM

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A History of outdoor Ads… from the roadside billboard to digital signage

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audiovisual-installations.com
Thu, Apr 21, 2016 at 5:53 PM

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Digital signage business sentiment positive on Spain and Portugal (DS Summit)

The DSF Europe Digital Signage Business Climate Index Spain and Portugal has remained almost flat with a minor nominal increase by 0,41 base points from 68,99 base points to 69,40 base points. The current business situation saw continuous positive growth. More then 60% of the polled companies register a good situation for their products and services in March and April. […]

digitalsignagesummit.org
Thu, Apr 21, 2016 at 5:38 PM

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Sign and Digital UK 2016 show day three: Smart signage (Sign Link)

As Sign and Digital UK 2016 draws to a close, we take a more in-depth look at just a handful of the companies who have exhibited this year, discussing whether 3D printing has taken off and how signage has gone 'smart'. […]

signlink.co.uk
Thu, Apr 21, 2016 at 5:35 PM

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Mvix Named One of “Top 10 Ad Management Software Solution Providers – 2016” by Marketing Tech Insights (PR Newswire)

The list of "Top 10 Ad Management Software Solution Providers - 2016" was published in the April 2016 issue of the magazine. Compiled by a distinct panel of judges including CEOs, CIOs, and CMOs, the list includes companies that are at the forefront of tackling challenges in the ad management arena. These companies are disrupting the industry, and heralding a new era of advertising management. […]

prnewswire.com
Thu, Apr 21, 2016 at 5:30 PM

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How your brand can use OOH to capture eyeballs during the Democratic National Convention (iHeartBillboards)

Philadelphia prepares for the 2016 Democratic National Convention. The convention, slated for July 25-28th, is going to be HUGE. Just check out these stats*: 19,500 attendees will pack the Wells Fargo Center 35,000 hotel rooms expected to reach capacity in Tri-state area 50,000+ overall convention attendees 4,000+ delegates and alternate delegates $200 million estimated economic impact! […]

Thu, Apr 21, 2016 at 5:01 PM

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Beat Extreme Temperatures with AVerMedia’s New Rugged Video Capture Card

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Thu, Apr 21, 2016 at 4:38 PM

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Screenfeed’s Gavin Mourns Loss Of Friend And Mentor Prince

The sudden passing today of rock and pop icon Prince is particularly upsetting to Screenfeed founder Jeremy Gavin. While there will be countless people in this industry who were big fans, and will mourn Prince’s unexpected death, Gavin was a friend and Prince a mentor to him. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 2:54 PM

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Tracking and Dictating the Path to Purchase

Ed King, Vice President of Strategy at MaxMedia and a speaker at this year’s Digital Signage Expo, appeared in this CNN piece with Holly Firfer about how we all make purchasing decisions and why we buy what we buy. According to King, 95 percent of purchasing decisions are made in the unconscious where emotions reign supreme. […]

digitalsignageconnection.com
Thu, Apr 21, 2016 at 11:25 AM

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