The Out Of Home advertising industry regularly works with government agencies and other public entities to share vital information and public service entities to share vital information and public service messages, particularly during times of crisis. […]
The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET. […]
The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry. Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. […]
Why wouldn’t you want an entire Windows PC on a tiny little stick? That’s exactly what Intel’s Compute Stick is: a device about the size of a pack of gum that can transform any HDMI TV or display into a complete computer. Perfect for digital signage, right? […]
Rising Demand for Smartphones, Tablets and Televisions, Coupled With Increasing Usage of POS Units and Digital Signage to Drive China Display Market According to TechSci Research report, “China Display Market By Technology, By Type, By End User, Competition Forecast and Opportunities, 2012-2022”, display market in China is projected to register a CAGR of more than 8% during 2016-2022, on account of rising demand for consumer electronics such as smartphones, tablets, laptops, monitors, televisions, etc., coupled with declining prices of displays due to reducing manufacturing costs and technology advancements. […]
LAS VEGAS–(BUSINESS WIRE)–Leyard, a global leader in visualization products and Planar, a Leyard company and global leader in display and digital signage technology, are the recipients of five of the industry’s most prestigious technology honors, NewBay Media’s third annual Best of Show Award, presented at the 2016 National Association of Broadcasters Show (NAB) in Las Vegas by TV Technology, Video Edge, Digital Video, Government Video and Sound & Video Contractor. […]
When thinking about advertising campaigns or other uses of digital signage in circulation, what is the first piece that comes to mind and why? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “I think about the LinkNYC network. It’s something that I am pretty excited to see launch. […]
Adding to the distinct mix of experiences found at Grand Bazaar Shops, the Las Vegas outdoor shopping attraction introduces new interactive, digital games. Guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues. […]
The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network. It was originally launched in September 2013 with seven screens in six cities. […]
The activity will see the brand’s Little Glass character, which is voiced by comedian and writer David Mitchell, talk consumers through the ingredients found in a glass of 100% orange juice. The billboard will also feature a juice dispenser, offering passers-by the chance to stop off and serve themselves a 150ml glass of Tropicana orange juice between 8am and 12pm across the three days. […]
Digital billboards have been around for more than a decade now, so I'm always surprised when I read or hear comments bashing digital billboards as risky or too expensive. The truth is, digital billboards can be a great investment — in the right location. As the general manager of DDI Media, an outdoor advertising company in St. […]
Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]
First Retail Application of Fully Interactive, Cloud-Based Digital Displays. NEW YORK -- OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has deployed its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. […]
“Clear Channel Outdoor Americas’ new displays are among the largest out-of-home media available in the Los Angeles area,” Clear Channel said in a press release. “The displays include seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly. […]
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