Primesight strikes ‘hyperlocal’ DOOH ad targeting deal (Mediatel)
Outdoor advertising is continuing to make the most of digital with the news that real-time programmatic company Crimtan has signed a multi-year partnership deal with out-of-home ad specialists Primesight. Crimtan's technology will allow Primesight clients to "amplify" their OOH campaigns with location-based digital display ads by targeting web and app users in the same locations. […]
Tue, Feb 23, 2016 at 6:03 PM