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US senator calls for probe into ‘spying billboards’ that tap into people’s cellphones

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ibtimes.co.uk
Mon, May 2, 2016 at 2:29 AM

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Japan Times: N.Y. senator urges probe into ad firm’s ‘spying billboards’

NEW YORK – A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]

japantimes.co.jp
Mon, May 2, 2016 at 2:27 AM

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Billboard advertising company using cellphones to track people (Global News)

NEW YORK – An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order to cater ads to specific consumers, and U.S. Sen. Charles Schumer wants federal officials to investigate if the practice is legal. […]

globalnews.ca
Mon, May 2, 2016 at 2:25 AM

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Hawaii serial entrepreneur starts digital signage company

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bizjournals.com
Mon, May 2, 2016 at 2:22 AM

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City of Vancouver seeks compromise on floating billboards

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biv.com
Sat, Apr 30, 2016 at 3:29 PM

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Mashable: This group wants to replace ads on the Tube with cat pictures

The Citizens Advertising Takeover Service (CATS) is raising money to replace every ad in a London Underground station with pictures of cats. "Wouldn’t it be great not to worry about the holiday we can't afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good," the group writes on its Kickstarter page. […]

mashable.com
Sat, Apr 30, 2016 at 3:25 PM

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Meet the man behind Southie’s tongue-in-cheek billboards

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boston.com
Sat, Apr 30, 2016 at 3:12 PM

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Stolen Royals billboard ‘player’ found

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paradisepost.com
Sat, Apr 30, 2016 at 3:10 PM

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Study: Three technologies that will shape retail – and one that won’t

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chainstoreage.com
Sat, Apr 30, 2016 at 3:00 PM

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How to create digital signage content when our attention span is less than that of a Goldfish (Mvix)

Businesses tend to over-prioritize technology spend while neglecting to invest in content strategy. These businesses have it backwards. The goal of digital signage is engagement. […]

mvixdigitalsignage.com
Sat, Apr 30, 2016 at 2:55 PM

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How street presence amplifies your online and print media campaigns: research (AdNews)

Our Adshel Effect research has been looking at the value and effectiveness of street furniture both in a single channel campaigns and in campaigns with other media, understanding that street furniture plays a different role when paired with different media due to the way they are each consumed. […]

Fri, Apr 29, 2016 at 7:37 PM

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South Africa to introduce its first OOH audience measurement currency (Bizcommunity)

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries. […]

bizcommunity.com
Fri, Apr 29, 2016 at 7:34 PM

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3 reasons retailers should switch from print to digital signage

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digitalsignagetoday.com
Fri, Apr 29, 2016 at 7:22 PM

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Smart City Profile: Chicago (VAR Guy)

In recent years, Chicago has invested millions of dollars in smart technology devoted to making the lives of its citizens better. While the city’s digital infrastructure remains a work in progress, Chicago is a prime example of how IoT-ready solutions can positively impact residents and enable progress. […]

Fri, Apr 29, 2016 at 7:16 PM

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ASK THE BOARD: Avoiding Delays

What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “At times, you may find the need to expedite a digital screen installation. […]

digitalsignageconnection.com
Fri, Apr 29, 2016 at 3:06 PM

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