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Ask the Board – April 18, 2016 | WADE FORST

What “calls to action” deliver the best results, and how are those results measured? In the now mobile-obsessed world of engagement, our environments and habits within these smart spaces are changing. Our relationship to media, services, commerce and even people are being enhanced by digital platforms that have a holistic understanding of your online and offline presence. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:44 PM

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Ask the Board – April 18, 2016 | MANOLO ALMAGRO

What “calls to action” deliver the best results, and how are those results measured? The effectiveness of a CTA has a lot to do with the context of the message. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:42 PM

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Digital Signage Wayfinding for City Attractions

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friendmedia.com
Mon, Apr 18, 2016 at 4:17 PM

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Digital Menu Boards in Restaurants Get Sales Sizzling (Friend Media)

Achieve better sales with digital menu boards in restaurants. Some numbers that correlate digital menu boards and sales: Overall sales gets a 3 to 5 % boost. 74% of the respondents in the survey reported a readable menu was more favored. […]

friendmedia.com
Mon, Apr 18, 2016 at 4:12 PM

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SITO Mobile launches real time audience measurement of in-store mobile campaigns (DPAA)

Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. […]

Mon, Apr 18, 2016 at 4:03 PM

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16:9: 6 strategies to keep your brand consistent in your digital signage campaigns

Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 3:40 PM

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Projects: Toronto’s Mount Sinai Switches On Massive Digital Donor Wall

Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 11:19 AM

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embedsignage Latest To Add ChromeOS Digital Signage Support

The UK cloud-based signage software firm embedsignage is the latest company to add support for ChromeOS devices. The player, available off Google’s Chrome store, will run on Chromeboxes or the more recently introduced Chromebits. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 10:20 AM

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Projects: Nanonation Takes On Raising Nebraska

Nanonation CEO Bryan Fairfield Raising Nebraska is a 25,000 square foot, interactive digital-heavy exhibit on the state fairgrounds that’s designed to help visitors better understand and appreciate that state’s big industry, its advances, and the impact it has locally and globally. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 9:40 AM

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ACTIA Introduces a New 4.3 inch Display: Small, Rugged and Ready for Integration

ELKHART, Ind., April 15, 2016 /PRNewswire/ — ACTIA is launching the ACTI-Vision 430 – a 4.3″ WVGA TFT LCD (480 x 272) touchscreen digital display with RTC designed for use as an HMI (Human-Machine Interface) device in marine, watercraft, bus and coach, off-highway, amongst many other applications. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 9:27 AM

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Rouge Media Joins Digital Place Based Advertising Association

NEW YORK, April 18, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 9:21 AM

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Greenville Drive Teams Up With Daktronics for LED Video Display

BROOKINGS, S.D. – Apr. 18, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with the Greenville Drive of Greenville, South Carolina, to bring a large LED video display to Fluor Field at the West End. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 9:18 AM

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Visiology to Showcase Polywall Data Visualization Module at InfoComm Las Vegas

Visiology will present new Data Visualization module for Polywall software, a high end solution to manage video walls, at upcoming InfoComm, held on June 8-10th at the Convention center in Las Vegas. The demonstration will take place at the Visiology booth #157 (North Hall). […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 9:16 AM

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Shopper Media to install 1000 digital panels and high density WiFi in 300 shopping centres around Australia (BandT)

Smartlite panels offer HD screens, beacon technology, webcam and intelligent WiFi analytics. When a consumer registers and accesses the free Smartlite WiFi within a shopping centre their shopping behaviour and social media and internet use are observed providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience. […]

bandt.com.au
Mon, Apr 18, 2016 at 7:00 AM

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16 Best Practices to Improve Internal Communications

Internal communications is important to every organization looking to build a unique company culture. With the right technology, you can effectively convey your message, and help employees better understand the company’s goals, values, and practices. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 5:35 AM

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