Obama used in Russian anti-smoking OOH ads: “Kills more than smoking” (Ad Land)
[…]
Wed, Feb 17, 2016 at 11:23 PM
[…]
Exterion Media has partnered with WPP-owned OOH agency Kinetic to encourage its clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. […]
Dive Insight: "The IAB’s recognition of DOOH as an emerging Internet-enabled niche is proof that real-world media has changed forever," Kinetic Worldwide Head of Innovation Mike Gamaroff wrote in a post about the guidelines for the IAB. […]
Intersection, the technology and media company behind the initiative to bring public Wi-Fi to New York City, has named former American Express President Al Kelly as its new chief executive. Intersection was formed last year through the merger of Control Group, which created digital public interfaces, and Titan Outdoor, an out-of-home advertising firm. […]
According to the final count, 65,686 registered attendees visited the first four-day Integrated Systems Europe exhibition, which came to a close on Friday 12 February. This figure represents a 6,338 (10.7%) increase on the 2015 edition and officially positions ISE as the world’s largest AV and systems integration tradeshow. […]
Good news. It is difficult to block a 96-sheet billboard. There are other reasons why a consumer is likely to take more notice of an outdoor advert. […]
[…]
[…]
[…]
Last week’s Integrated Systems Europe exhibition in Amsterdam attracted 65,686 registered attendees, making it the world’s largest AV and systems integration tradeshow. The show had 1,103 vendors and attracted press from 40 countries, including at least one Canadian. It was the 1st time the show has been extended to four days. […]
Mitsubishi Electric Corporation has announced development of an “aerial display” that is touted as being able to project images measuring approximately 56 inches diagonally into midair. The Japanese company suggests the technology would be commercially available by 2020, and be relevant to use cases like digital signage and entertainment. […]
Daktronics, Booth 818 Here’s what Tyler Campbell of Daktronics says people should look out for from the LED display company when they’re at Digital Signage Expo in a few weeks: Why do people going to DSE need to put your company on their Must See list of booths? […]
Online shopping giant Amazon is reportedly planning to build out a global e-commerce and supply-chain network that would – among many, many things – make buying digital signage hardware from China about as easy as ordering consumer items. […]
To help promote this year’s NBA All-Star festivities in Toronto, official sponsor BMO Financial installed an ATM the height of a regulation basketball hoop in its flagship location. […]
The name badges for the sold-out Preset Mixer have arrived, and next we’ll just slap on all the names and companies labels my little Dymo printer has spat out. In past years, we’ve handed out drink tickets, which has turned into a bit of a problem controlling how many tickets were out there and arbitrating whether people got their drink tickets. […]