One of the first realities I had to face when I got started with digital signage was that I was never going to be an expert at everything related to it. […]
The VP70XD digital signage media player seamlessly auto loops video, audio, images and photo content directly from a USB or SD card. […]
Thank you to everyone who participated in the Clear Concept Awards. The winner will be announced at Digital Signage Expo (DSE) on March 17, 2016. […]
YCD Multimedia, the global provider of advanced digital signage software solutions, recently announced its corporate membership of industry advocacy group OVAB Europe (Out-of-Home Video Advertising Bureau). The OVAB’s mission is to raise awareness and to establish digital out-of-home communication as an independent and accepted media within the media landscape in Europe. […]
Mobile Gamers are self-identified gamers who also regularly play games on their phone. Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled Mobile Gamers through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for Mobile Gamers. […]
Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations. […]
10 Dundas East looked to expand their current digital signage network in order to better distribute wayfinding, event, service and vendor information to the more than 800,000 people that pass through the area each day. […]
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Lamar Advertising Co. said profit in its most recent quarter fell as the company came up against a tough comparison, and it issued downbeat earnings guidance for the year as it folds in a recent acquisition. The Baton Rouge company, which converted to a real estate investment trust about two years ago, primarily sells advertising space on billboards, buses and benches. […]
Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]
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The DBCI France has increased by 15,71 base points from 31,89 base points to 47,60 base points. The slump in November 2015 has been turned around and the increase in January is almost 50%. However, year-on-year the index could not reach the high satisfaction level of the beginning of the year in 2015 and had to accept a 19% decline. […]
The purpose of this partnership is to offer high-quality education and best practices content to all professionals and attendees at the show, as well as support and strengthen the South American industry sector as a whole. […]
