PORTLAND, Ore.–(BUSINESS WIRE)–Lattice Semiconductor Corporation (NASDAQ:LSCC), the leading provider of customizable smart connectivity solutions, today announced the broad availability of 19 HDMI® products geared towards the Industrial market. […]
Toronto, ON, May 12, 2016 (TSX: CGX) – Grabbing your favourite beer has never been so easy, as today Cineplex Digital Media (“CDM”) announced that it has been selected by The Beer Store to support its mission to digitize and revamp the shopping experience. […]
CLEVELAND, May 11, 2016 /PRNewswire/ — Local marketing software and services provider Brandmuscle has filled two new leadership positions on its rapidly growing digital team as it focuses on bringing innovative strategies to current and potential clients – typically Fortune 500 brands that sell through a network of dealers, agents, franchisees or distributors. […]
Shop windows are becoming valuable marketing assets as brands transform spaces into retail theatre. Brands are creating real consumer engagement by treating windows and shop fronts across their store portfolio as innovative outdoor ads. […]
Norway’s third biggest city Trondheim has banned all adverts that feature models in any state of undress claiming it has a negative impact on body image. It also wants any ads that have been retouched, regardless of what’s being sold, to be identified as such. […]
By Chris Gilder, CEO, Meridian. From the words used to the font chosen, digital signage has certain nuances and size requirements that need be considered in order to successfully reach the target audience. For reference, we've compiled the eight most important things to remember when creating and managing digital signage content. […]
By Myron Laible, OAAA Vice President, State, Local and Regulatory Affairs. This article is based on Arizona DOT’s presentation at the National Alliance of Highway Beautification Agencies meeting in Orlando May 3, 2016. ORLANDO, FL – Road construction is sensitive to two common problems: delays and diverting road money to pay for things other than the road. […]
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What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media planners has been the difficulty of running the same campaign everywhere, as you can on TV or, say, YouTube. […]
Out of Home media owner Clear Channel UK’s premium digital brand, Storm, has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. […]
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]
Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway's popular pulled pork sub. […]
First quarter 2016 adjusted revenue up 15.3% to €748.5m; First quarter 2016 adjusted organic revenue up 10.5%; Adjusted organic revenue growth in Q2 2016 expected to be around 3%. Adjusted revenue for the first quarter increased by 15.3% to €748.5 million compared to €649.0 million in Q1 2015. […]
Out-of-home advertising company Cieslok Media and Montreal ad agency john st. launched a fake funeral home billboard campaign promoting “text and drive”. The advertisement, located on one of Toronto’s busiest throughway, the Gardiner Expressway, will surely not be missed by commuters. […]
