USA – NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions were the winners of six InfoComm16 awards, including Rental & Staging Systems for its 65-inch Ultra High-Definition (UHD) display and Direct View LED video wall. […]
Guest Post: Richard Fortin, ITESMEDIA Richard Fortin Are you engaging your employees during their shifts? In this second of two posts, we will look at three other ways to increase your employees’ commitment in the workplace, using digital signage. Part 1 is here. […]
Online ad-space booking will aid industry consultants and analysts, out-of-home advertising companies, the major brand owners and the entire outdoor media industry value chain stakeholders to align their market centric strategies according to ongoing and expected trends in future. […]
The digital Signage Business Climate Index Spain and Portugal has declined by 14,66 base points from 69,40 base points to 54,74 base points. The number of negative answers from the market participants increased, however, more than half of the polled companies register a good situation for their products and services in May. The optimism towards the near future is rated much more conservative. […]
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This is the seventh year of the contest which judges digital out-of-home ad concepts yet to be made. Ocean helps realise the winning ads and showcases them on their networks in the UK - and this year, in Hong Kong and New York. […]
Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that over 1 million of UK drivers don’t have car insurance; a problem that can cost honest motorists dearly. […]
Guest Post: Richard Fortin, ITESMEDIA Richard Fortin Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company. […]
MédiaKiosk will replace and modernise 360 of the capital’s existing newsstands with a new self-service kiosk concept. These new newsstands, designed by Matali Crasset, will be more user-friendly, more comfortable and in tune with the needs of kiosk staff. They will be rolled out over two years from June 2017. […]
Paris, 4 July 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that MédiaKiosk, its subsidiary specialising in the installation and management of newsstands, of which it is the majority shareholder (82.5%) alongside Presstalis (5%) and three publishing groups – Le Figaro (5%), Le Monde (5%) and Altice Media (2.5%) – has renewed the contract to design, supply, install, maintain and operate news and other types of kiosks in Paris. […]
It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]
We like to think of Twitter as something that compliments and adds to the strengths of other media - a bridge not an island. This is particularly true for Out of Home (OOH). It enjoys a symbiotic relationship with, and has much in common with Twitter. […]
The disappointment. The furrowed brow. Overall, the UK had a fairly poor showing in the ‘Screens, Digital Billboards or Digital Outdoor’ categories across Media, Outdoor and Cyber Lions this year. […]
