This digital signage spot ran in approximately 2,000 Bank of America Financial Centers, promoting the Cash Rewards credit card program. […]
Sponsored Feature. Geotargeting is targeting based on geographical location. Accomplished through geofencing technology, the process works by creating a layer of intelligence that enables action to be taken based on a set geographical area. […]
As it moves, a geotargeted display continues to communicate its geolocation, with content to be triggered upon entering a geofenced area. Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]
Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]
ATLANTA, July 19, 2016 /PRNewswire/ — CineMassive, an industry leader in high-performance video wall systems, has expanded and remodeled its facility to better support the company’s collaborative workflow. […]
New York, NY –iHeartMedia Inc., the media and entertainment company with the largest reach of any radio or TV outlet in America,staked its claim to the New York skyline with its new presence on one of the city’s most iconic billboards, high atop the old Ruppert Ice House, overlooking the Triboro/RFK Bridge leading into Manhattan and out of The Bronx. […]
CARSON, Calif., July 19, 2016 /PRNewswire/ — A leader in visual presentation solutions, DSA Phototech announced the addition of Robert Creasy as VP of Business Development with a focus on the restaurant market and entertainment. Creasy is a proven leader with 25+ years of proven development and management experience. […]
PixelFlex, an industry leading large-scale and creative LED display manufacturer and solutions provider, has selected SpaceView’s augmented reality visualization app as a tool for its sales and solutions team. Using augmented reality, the SpaceView app allows clients to see how real-life objects will look in their space, providing near-instantaneous and accurate renderings at a low cost. […]
InfoComm 2016 was the first time displays were seen for near-to-the-viewer — or less than 2 meters of viewing distance — performance (i.e. tightest pixel pitch) as well as large-area seamless displays, which could be found across all of the major suppliers in the industry. […]
Back in May, the Court decided there was no law that permitted the installation of outdoor advertising billboards and signboards on public property and instructed that all such structures – some of which pose a hazard in high winds – be removed within six weeks. […]
A billboard reading "Hate cops? The next time you need help call a crackhead" was visible for at least a few hours Saturday on an electronic billboard near the intersection of Wheeling and Riverside avenues in Muncie, Ind. Megan Thomas said she noticed it around 1 p.m. […]
The ISA Sign Industry Quarterly Economic Report covers the second quarter of 2016 and forecasts into 2017. It assesses four segments—printing, electric/digital signage, and architectural signage—and related economic factors. In general, it shows growth for both the U.S. […]
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It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. […]
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. […]
