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PixelFlex Selects SpaceView as Augmented Reality Sales Enablement Platform

PixelFlex, an industry leading large-scale and creative LED display manufacturer and solutions provider, has selected SpaceView’s augmented reality visualization app as a tool for its sales and solutions team. Using augmented reality, the SpaceView app allows clients to see how real-life objects will look in their space, providing near-instantaneous and accurate renderings at a low cost. […]

digitalsignageconnection.com
Tue, Jul 19, 2016 at 9:03 AM

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LED vs. LCD Part 1: The competitive landscape of the digital signage display market (DSToday)

InfoComm 2016 was the first time displays were seen for near-to-the-viewer — or less than 2 meters of viewing distance — performance (i.e. tightest pixel pitch) as well as large-area seamless displays, which could be found across all of the major suppliers in the industry. […]

digitalsignagetoday.com
Tue, Jul 19, 2016 at 7:28 AM

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Warc: Karachi OOH ad costs soar following the dismantling of two thirds of inventory

Back in May, the Court decided there was no law that permitted the installation of outdoor advertising billboards and signboards on public property and instructed that all such structures – some of which pose a hazard in high winds – be removed within six weeks. […]

warc.com
Tue, Jul 19, 2016 at 7:22 AM

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‘Hate cops?’ digital billboard ad prompts controversy in Indiana (WLTX)

A billboard reading "Hate cops? The next time you need help call a crackhead" was visible for at least a few hours Saturday on an electronic billboard near the intersection of Wheeling and Riverside avenues in Muncie, Ind. Megan Thomas said she noticed it around 1 p.m. […]

wltx.com
Tue, Jul 19, 2016 at 7:20 AM

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ISA Sign Industry report shows all four sectors (printing, electric/digital signage and architectural signage) are looking good in 2016 (Wide Format Online)

The ISA Sign Industry Quarterly Economic Report covers the second quarter of 2016 and forecasts into 2017. It assesses four segments—printing, electric/digital signage, and architectural signage—and related economic factors. In general, it shows growth for both the U.S. […]

wideformatonline.com
Tue, Jul 19, 2016 at 7:17 AM

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Borrell: 63% of Out of Home Advertising is Local

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Mon, Jul 18, 2016 at 5:20 PM

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Blurring the Lines Between Digital and OOH; Integration, Please! (Medium)

It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. […]

medium.com
Mon, Jul 18, 2016 at 5:18 PM

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Kym Frank on Geopath and the Future of Audience Location Measurement (Billboard Insider)

Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. […]

billboardinsider.com
Mon, Jul 18, 2016 at 5:15 PM

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Using Augmented Reality To Drive Social Success

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mediapost.com
Mon, Jul 18, 2016 at 5:13 PM

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16:9 Podcast Series: 21K Downloads, More Episodes On Way

Just had a look at the stats and the 16:9 Podcasts series is now past 21,000 downloads. The host site shows far less than that in its count, but way more people pick up the RSS feed via iTunes, Google Play and podcast apps like PocketCast. Counting total downloads is a bit inexact, but 21K seems to the number after the series went live in early May. […]

sixteen-nine.net
Mon, Jul 18, 2016 at 5:10 PM

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Chennai Metro attracts more local and international brands

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media4growth.com
Mon, Jul 18, 2016 at 5:02 PM

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Why Nigeria’s outdoor agencies need to merge

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dailynigerianews.com
Mon, Jul 18, 2016 at 5:02 PM

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Helen Weisinger makes a move into DOOH as Outdoor Plus’s new chief client officer

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thedrum.com
Mon, Jul 18, 2016 at 5:01 PM

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How self-driving cars will transform the ad industry (Fourth Source)

Outdoor display ads will evolve or die out. When self-driving vehicles are on the road drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive and targeted. […]

fourthsource.com
Mon, Jul 18, 2016 at 5:00 PM

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As You Hunt For A ‘pokemon Go’ Strategy, Here’s Some Direction

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Mon, Jul 18, 2016 at 4:58 PM

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