Paris, 27 October 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled the results of its second wave of the “Global Shopper Connections” study. This international study investigates the shopping habits, brand preferences and motivations of upscale global shoppers when travelling abroad. […]
DALLAS, TX–(Marketwired – Oct 27, 2016) – RMG (NASDAQ: RMGN) — Building upon the recently released RMG MAX series of new cutting edge LED panel technology solutions, RMG announces today an addition to the product line with the release and immediate availability of the new 1.2mm pixel pitch LED display. […]
Duesseldorf, NRW – The digital signage provider Adversign Media extended its product range with the viewneo 4K SignageBox. A new signage player for the professional segment. The release was originally scheduled for the beginning of November 2016. […]
CHICAGO, Ill. — October 27, 2016 — Coates Group, a global leader in digital merchandising software, kiosks, and digital drive-thrus, is the industry’s first to utilize Virtual Reality (VR) from a B2B perspective, allowing brands to physically see and develop new digital hardware and content within their own virtual store. […]
Halfway through a whirlwind trip in and out of New York for a few events associated with what’s been dubbed New York Digital Signage Week. It’s a compilation of events and cocktail parties and open houses, some that have been on for years, and others that have developed around this DS week theme. […]
I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
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For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]
SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]
Imagine how many pages and how involved the permission slip would be for a grade school’s field trip to Mars? Well, thanks to an immersive, 360-degree virtual reality (VR) experience recently designed and engineered by Lockheed Martin and Framestore using Unreal Engine software, we don’t have to. […]
One of my favorite annual events is the ANA Masters of Marketing conference. The speakers are best in class, drawing from the organization’s deep membership of Fortune 500 company chief marketing officers. Attending the conference is always a great way to keep updated on the latest and most pervasive trends in marketing. […]
BROOKINGS, S.D. – Oct. 26, 2016 – Salisbury University selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install their new LED video display and sound system at Sea Gull Stadium in Salisbury, Maryland, to improve fan experience at football, lacrosse and other special events within the venue. […]
