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Why the Digital Storefront Has a Super-Bright Outlook (Infographic by Samsung Insights)

Two fast-emerging display technologies are making the possibilities for digital storefront marketing extra bright for retailers. High-brightness LCDs and direct-view LEDs both give retailers and brands a chance to put impactful visuals in front of passing consumers, even cutting through the glare of direct sunlight. […]

insights.samsung.com
Thu, Oct 27, 2016 at 7:50 PM

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AdWeek: The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing posters suddenly popped up Wednesday on bus shelters in New York City. There are five executions in all. […]

adweek.com
Thu, Oct 27, 2016 at 7:49 PM

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Launching JCDecaux Global Shopper Connections 2: uncovering shopping habits of the international traveller

Global Shopper Connections 2 takes us on the journey of the international traveller. The study reveals the decision-making processes, habits and motivations of high-value shoppers; where and why they shop, what type of purchases they make and their favourite destinations for shopping. […]

jcdecaux-oneworld.com
Thu, Oct 27, 2016 at 11:15 AM

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Global Shopper Connections2 JCDecaux studies the Global Shopper journey around the world

Paris, 27 October 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled the results of its second wave of the “Global Shopper Connections” study. This international study investigates the shopping habits, brand preferences and motivations of upscale global shoppers when travelling abroad. […]

Thu, Oct 27, 2016 at 10:42 AM

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RMG Announces Industry-Leading 1.2mm Pixel Pitch LED Screens

DALLAS, TX–(Marketwired – Oct 27, 2016) – RMG (NASDAQ: RMGN) — Building upon the recently released RMG MAX series of new cutting edge LED panel technology solutions, RMG announces today an addition to the product line with the release and immediate availability of the new 1.2mm pixel pitch LED display. […]

digitalsignageconnection.com
Thu, Oct 27, 2016 at 9:13 AM

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The viewneo 4K SignageBox New UltraHD DS Player Arrives

Duesseldorf, NRW – The digital signage provider Adversign Media extended its product range with the viewneo 4K SignageBox. A new signage player for the professional segment. The release was originally scheduled for the beginning of November 2016. […]

digitalsignageconnection.com
Thu, Oct 27, 2016 at 9:10 AM

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Coates Group Is Industry’s First to Deploy B2B VR Tool

CHICAGO, Ill. — October 27, 2016 — Coates Group, a global leader in digital merchandising software, kiosks, and digital drive-thrus, is the industry’s first to utilize Virtual Reality (VR) from a B2B perspective, allowing brands to physically see and develop new digital hardware and content within their own virtual store. […]

digitalsignageconnection.com
Thu, Oct 27, 2016 at 9:06 AM

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16:9: New York Digital Signage Week (Ok, Days For Me)

Halfway through a whirlwind trip in and out of New York for a few events associated with what’s been dubbed New York Digital Signage Week. It’s a compilation of events and cocktail parties and open houses, some that have been on for years, and others that have developed around this DS week theme. […]

sixteen-nine.net
Thu, Oct 27, 2016 at 6:34 AM

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MediaPost: BT’s New Digital Outdoor Should Be An AI Concierge, Not Just WiFi And A Plug Nobody Needs

I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]

mediapost.com
Thu, Oct 27, 2016 at 12:22 AM

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TfL opens the door to an outdoor media revolution (MediaTel)

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]

mediatel.co.uk
Thu, Oct 27, 2016 at 12:20 AM

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Interactive kiosks in Sweden’s DIY hardware store chain Bolist

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digitalsignagesummit.org
Thu, Oct 27, 2016 at 12:11 AM

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UK ad expenditure sees 5.2% growth in the first half of 2016; digital out of home increased by 28.9% to GBP 176m (Research Live)

For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]

research-live.com
Wed, Oct 26, 2016 at 11:54 PM

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Mike Gamaroff: It’s time for Out-of-home (OOH) and mobile advertising to converge (The Make Good; Video, 6:57)

SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]

the-makegood.com
Wed, Oct 26, 2016 at 11:46 PM

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Interactive DOOH ads perform for Ooh Media (Mumbrella)

oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]

mumbrella.com.au
Wed, Oct 26, 2016 at 5:10 PM

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JCDecaux Launches Australia’s First ‘Playable Posters’ For Crust Pizza (BandT)

Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]

bandt.com.au
Wed, Oct 26, 2016 at 5:08 PM

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