Boca Raton, Florida (PRWEB) December 06, 2016—Exceptional 3D, Inc. the world’s largest provider of Glasses-Free 3D products today announced the launch of a new, redesigned version of its website http://www.exceptional3d.com?utm_source=rss&utm_medium=rss. […]
The automation of Digital-out-of-Home concerns planning, booking and playback. An increasing number of providers worldwide are using tools from DooH – classical online and mobile – to usher in programmatic and real-time trending in local markets. This may not be, however, technologically the simplest way, especially for the networks of big media owners. […]
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To promote new blockbuster ‘Fantastic Beasts and Where to Find Them’ Posterscope Netherlands, Vizeum and JCDecaux teamed up on an engaging OOH campaign. Fantastic Beasts and Where to Find Them is a 2016 fantasy film directed by David Yates and distributed by Warner Bros. Pictures. […]
The subliminal power of outdoor advertising is formidable: studies have shown that even if you think you’re not paying attention to it, your brain is paying attention to it. Food & Beverage brands have long recognized the power of outdoor advertising, and the range of different concepts and categories that have developed over the years is a testament to that. […]
The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules for climbing on billboards. […]
JCDecaux Airport has revealed the latest set of characters from their ‘Meet the Airport Audience’ research project: Lee and Dmitri, the global jet setters. They are an audience that won’t compromise on quality, opting for premium goods and services. […]
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Total 2016 January - September OOH Expenditures $5,731,928,391; Overall Percentage Change January - September '16 vs '15 - 3.2%. Source: Kantar Media, OAAA - November 2016. […]
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Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers. It contrasts with forecasts released today by Publicis Groupe's Zenith and WPP's Group M, which have predicted 4.4% global growth next year. […]
QMS Media recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, that each deliver creative messaging triggered by local weather conditions. […]
