Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment. […]
[…]
In our connected, consumer-centric, social and mobile world, the future potential of OOH has increased exponentially for three reasons: 1. OOH has strong foundations of demand generation. 2. […]
MAHWAH, N.J., Dec. 1, 2016 /PRNewswire/ — Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation (SEC), today announced its new PN-Y professional-grade signage series, a convenient and value-priced solution for small and mid-sized businesses with sophisticated digital signage needs. […]
They are into Christmas in a BIG way in New Taipei, judging by the massive projection mapping and lighting spectacle staged for the holiday season in the Taiwan city. […]
All roads will soon lead to Dubai as B-Tech will be exhibiting at the InfoComm show for the Middle East and Africa. The event, staged at the prestigious Dubai World Trade Centre from 6th-8th December, is now five years old and in that time has grown to become the premier systems integration expo for the region. […]
NEW YORK, Nov. 30, 2016 /PRNewswire/ — Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, today announced its investment in Vector Media (“Vector” or the “Company”). […]
Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India. […]
The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool: Fans make their personal, albeit virtual bobbleheads; A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important for b-ball); The fan images got tied in with a Lamar digital billboard in the city. […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. […]
[…]
In order to test the impact of solar cells on reducing the power consumption, CIVIQ has installed solar panels on 10 Link devices in the Bronx. Ultimately, these panels will work to extend the availability of 911 services through the device during power outages. The impact on power consumption will be monitored over the next 12 months. […]
First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. […]
Use the Power of Digital OOH. Digital empowers dealerships to be flexible in their messaging, swapping creative in real-time to showcase daily deals and limited-time promotions: Digital can further engage consumers by integrating social media posts. According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. […]
This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. […]
