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Market Leaders Leyard and Planar to Showcase the Latest in Fine Pitch LED Video Wall Technology at ISE 2017

AMSTERDAM–(BUSINESS WIRE)–Leyard, a global leader in visualization products, and Planar, a Leyard company and global leader in display and digital signage technology, today announced they will showcase the latest in fine pitch LED video wall technology at Integrated Systems Europe (ISE) 2017, along with the industry’s smallest tiled LCD bezel width and market leading ultra-high resolution 4K LCD displays. […]

digitalsignageconnection.com
Tue, Feb 7, 2017 at 8:52 AM

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ViewSonic Announces New Collaboration with Enplug at ISE 2017

ViewSonic’s new smart signage displays to feature Enplug software. ViewSonic Corp., a leading global provider of visual solution products, announces its collaboration with Enplug. The partnership will launch with Enplug software running on ViewSonic’s new smart signage displays at ISE 2017. […]

digitalsignageconnection.com
Tue, Feb 7, 2017 at 8:49 AM

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Savant Introduces 4K Ultra HD Video over IP Switching Solution

HYANNIS, Mass.–(BUSINESS WIRE)–Savant, a leader in smart home technology, has announced today the introduction of an ultra-high-performance pixel-perfect 4K video over IP switching platform that will give Savant integrators worldwide a distinct advantage delivering premium distributed A/V content to their residential and commercial clients. […]

digitalsignageconnection.com
Tue, Feb 7, 2017 at 8:46 AM

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Case Study: Reckitt Benckiser – K-Y Duration Spray Real-Time Digital OOH (Pioneering OOH)

  Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]

usa.pioneeringooh.com
Tue, Feb 7, 2017 at 7:16 AM

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All ready for MALER Digital Signage at ISE 2017

All ready in Amsterdam for Integrated Systems Europe (ISE 2017) to open its doors today. MALER Digital Signage is getting ready to showcase its latest solutions on 7-10 February at booth 8-N300 of the Amsterdam RAI venue. […]

malerdso.com
Tue, Feb 7, 2017 at 4:51 AM

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US Ad Spend Trends, by Medium, in 2016

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marketingcharts.com
Mon, Feb 6, 2017 at 9:25 PM

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LG introduces Flexible Open Frame OLED and Ultra Stretch LCD Digital Signage

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4-traders.com
Mon, Feb 6, 2017 at 9:23 PM

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Groups Seek To Remove Digital Billboard Near Historically Black Cemetery

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patch.com
Mon, Feb 6, 2017 at 9:22 PM

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OOH company trolls P&G’s Marc Pritchard about viewability

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thedrum.com
Mon, Feb 6, 2017 at 9:19 PM

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OOH! It’s for the public good

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themediaonline.co.za
Mon, Feb 6, 2017 at 9:19 PM

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My first 100 days in outdoor advertising: I never knew you could do that (Campaign)

Leaping from agency land to a OOH media owner has been inspiring and surprising in equal measure, says Helen Weisinger of Outdoor Plus. DOOH is still thought of in isolation, rather than benefitting from the value which can be added by simultaneously (and automatically) linking it with other media. […]

campaignlive.co.uk
Mon, Feb 6, 2017 at 9:16 PM

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Ad Age: Billboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery

If Procter & Gamble Co. Chief Brand Officer Marc Pritchard wants ad viewability, he's getting it, right from the windows of his corporate headquarters. In response to Mr. […]

adage.com
Mon, Feb 6, 2017 at 6:31 PM

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OAAA: How location data can enhance the effectiveness of OOH advertising

Smart queries on location data can help us strip out the clutter and reveal only where our specific target audience goes on a map. Presently, data is being collected from every mobile user in the world. If these data points were represented as red dots, the habitable world map would be blanketed almost entirely in red (with some natural clumping over cities of course). […]

thoughtleadership.oaaa.org
Mon, Feb 6, 2017 at 5:33 PM

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The Future of OOH is in the Stars

No, this headline is not about placing billboards in space – although that was once proposed by Richard Branson who thought he could use powerful lasers to project a Virgin logo onto the lunar surface that would be visible from Earth. I hope he doesn’t give up on that idea. […]

thoughtleadership.oaaa.org
Mon, Feb 6, 2017 at 4:42 PM

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Stay cozy with Nestea

As winter arrived in Budapest, Nestea offered a reminder to city dwellers and tourists to stay warm this season. The famous tea brand, in partnership with JCDecaux, installed a colorful “knitted” bus shelter accompanied by its cute advertising of Nestea bottles wrapped in knitted scarves and beanies. […]

Mon, Feb 6, 2017 at 2:28 PM

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