Chris Riegel, CEO of STRATACACHE and aspiring conquerer of all before him, is at ISE this week and did a sit-down talk Wednesday at the Digital Signage Summit put on by the German firm invidis. […]
Tech giant Intel has announced a plug-in module spec and reference design – called the Intel Smart Display Module or Intel SDM – that is intended, at least in part, as an answer and alternative for all those display manufacturers shipping all in one displays using ARM-based system on chip processors. […]
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44% of planners said they had recommended media plans that combine DPB/DOOH and mobile over the prior 12 months. […]
A perfect storm of declining profits, adblockers and banner blindness, has seeded digital out-of-home (OOH) as one of the marketing channels that are experiencing consistent growth. Digital OOH is booming, signalling a broader shift away from traditional advertising formats into newer, more innovative channels that inspire creativity. […]
The music industry has changed irrevocably over the past decade, much like Out of Home, both tied to developments in technology & digitisation. The ability of digital out of home (DOOH) to deliver real-time dynamic communication & its natural partnership with social media & mobile has heightened the relevance for both the record labels and the consumer. […]
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A study last month by Ocean Outdoor found that 83% of senior agency folk believed OOH to be ‘the most tech savvy platform’. As an impassioned voice for all things Out-of-Home – I often run sessions within ad agencies covering the creative opportunities that OOH affords, as well as its ability to play well with other ad tech and channels. […]
Uses both crowd detection and facial recognition software. Custom software allows the ad to detect each time a passerby turns to gawk at the car, and the screen displays a running tally. In just two days, the “head count” approached 15,000. […]
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In this emerging advertising landscape, out-of-home media can capitalize and drive forward the growing trend of localizing advertisements for specific communities. People spend 70% of their time out of home, and I’d argue that protestors and rally-goers spend even more. This provides an opportunity for brands to align with causes that are important to their customer base. […]
Millennials have been the largest age group driving the increase in visits and, ergo, profits for fast casual restaurants, and more than one-fifth of Gen Z's budget goes toward food. For fast casual brands, a few key digital signage strategies can help engage younger customers and attract their business. […]
