The footage went viral on social media networks and the authorities scrambled to turn off the screen. The director of the fire brigade, Raul Esquivel, confirmed that a fireman had died as he tried to fix the billboard. Alvaro Jimenez Gonzalez was killed after he climbed out on to the huge screen and lost his footing. […]
DSE BOOTH PREVIEWS Microspace Communications DSE Booth Number – 354 Why do people going to DSE need to put your company on their Must See list of booths? Reliable and cost effective network wireless connectivity may not be glamorous but without it your signage network is doomed. We can help with that. What’s your big marketing message to attendees, and what’s it all about? […]
What type of content do you find the most difficult to provide or acquire for your clients, and how do you deal with it? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “When it comes to content for clients, it’s not always finding content that can be a challenge, but convincing those clients that before they dig into content, they need a plan. […]
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On the heels of his massive out-of-home campaign, OUTFRONT Media recently caught up with the ‘Fat Jew’ (real name Josh Ostrovsky) to chat social media, advertising and everything in between. […]
Speaking today at Mobile World Congress in Barcelona, Rosen said he thinks mobile network operators have the potential to partner with one another, pooling their data and user bases to gain scale against giants like Google and Facebook, which together already grab an estimated 85 percent of every new digital dollar. “We don’t see other operators as our competitors here,” Rosen said. […]
Approval rating: 91% They said: Pros - "Work-life balance is awesome unless you are a sales rep." "Lamar offers great benefits, along with great 'perks'." Cons - "Low commission percentage, little to no appreciate shown, always wanting more, never good enough. […]
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The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. […]
