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Monday, February 27, 2017 Mon, Feb 27, 2017

Australia: OOH advertising helps create vibrant cities and contributes to nation’s wealth: research (ProPrint)

Research by Deloitte Access Economics predicts out-of-home media is on its way to become a primary media channel as it benefits both govt and community. “At a time when many governments are grappling with budget deficits, the OOH industry provides a revenue stream, paying $1 in every $2 of revenue in rent and taxes to government and other landlords. […]

proprint.com.au
Mon, Feb 27, 2017 at 6:22 PM

Online marketplace for DOOH advertising: An Interview with AdSemble Founder and CEO Matthew Olivieri (DSConnection)

The Digital Out-of-Home (DOOH) sector has had seven consecutive years of growth. Ad agencies do not seek to rock the boat. So, until either someone comes along and helps unlock the ability for SMB’s to purchase DOOH inventory at scale or these Whales have a change in people running them (younger marketing directors or managers who grew up with DOOH), you will see a big bottleneck there. […]

digitalsignageconnection.com
Mon, Feb 27, 2017 at 4:31 PM

iGotcha Media to Exhibit with LG Electronics Inc. Canada at DX3

iGotcha Media, an interactive agency specialized in delivering turnkey digital signage and interactive solutions, today announced that it will exhibit with long-standing partner LG Electronics Inc. Canada, a global leader in electronics, information and communications products, at the upcoming DX3 conference, Canada’s leading technology, digital marketing and retail event. […]

digitalsignageconnection.com
Mon, Feb 27, 2017 at 8:53 AM

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