The hot sector in out of home: Transit advertising
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Fri, Mar 17, 2017 at 5:49 PM
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Friday, March 17, 2017 Fri, Mar 17, 2017
Fri, Mar 17, 2017 at 5:49 PM
MRC unveils measurement standards for digital out-of-home advertising (Marketing Dive)
Dive Insight: Digital out-of-home is turning once static and staid advertising channels like billboards and in-store promotions into marketing opportunities with connected mobile tactics like location-based targeting and in-store beacons. However, as the space has grown, marketers have had few tools to properly measure their efforts — an issue the MRC and DPAA now seek to remedy. […]
marketingdive.com
Fri, Mar 17, 2017 at 5:47 PM
Fri, Mar 17, 2017 at 5:47 PM
Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
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mediapost.com
Fri, Mar 17, 2017 at 5:43 PM
Fri, Mar 17, 2017 at 5:43 PM
Avoiding the “uncanny valley” in digital signage (DSToday)
The uncanny valley is a well known problem in robotics. It is the moment when something not human closely resembles a real person, but just isn’t quite there yet, which makes its unhuman elements stick out. Displays can also run into this problem as companies integrate holographic technology or personal human “greeters. […]
digitalsignagetoday.com
Fri, Mar 17, 2017 at 5:42 PM
Fri, Mar 17, 2017 at 5:42 PM
Why all outdoor advertising companies have a shared interest in the legal and legislative issues (Billboard Insider)
The circumstances are very different when it comes to the legal issues. OAAA members share the same fundamental interests where judicial decisions and legislation are involved. […]
billboardinsider.com
Fri, Mar 17, 2017 at 5:33 PM
Fri, Mar 17, 2017 at 5:33 PM
TouchTunes Partners With POS Leader Harbortouch, Offers New Revenue Opportunity To Jukebox Operators
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vendingtimes.com
Fri, Mar 17, 2017 at 5:07 PM
Fri, Mar 17, 2017 at 5:07 PM
DSE 2017 Mixer Sponsor Profile: Sharp
There will be lots of people interested in talking to Sharp this year – not only because they make great displays and other gear, but because the company is now owned by Taiwan manufacturing Foxconn. That 2016 deal in theory puts a big gust of wind into the sails of the Japanese electronics firm, in a bunch areas, including displays. […]
sixteen-nine.net
Fri, Mar 17, 2017 at 3:46 PM
Fri, Mar 17, 2017 at 3:46 PM
Whitepaper | Boost Concession Sales via Dynamic Pricing on Digital Signage
Movie theaters, stadiums, and most entertainment venues make most of their profits from concessions. To give you an idea, more than 82,500 people attended the 2014 Super Bowl at MetLife Stadium, generating $94.60 per attendee in food and beverage revenues. To boost these revenues even further, concession stands are investing in digital signage. […]
mvixdigitalsignage.com
Fri, Mar 17, 2017 at 3:17 PM
Fri, Mar 17, 2017 at 3:17 PM
The World’s First Outdoor 3D Ultra HD Digital Sign Display
Our company has been custom manufacturing innovative outdoor TVs, digital signage, and touch screen displays made for the harsh outdoor environment since 2004. We have sold thousands of our unique TVs and commercial digital signage to home owners, commercial businesses, hotel/resorts, sports bars, sports stadiums, restaurants and the boat/yacht industry. […]
digitalsignageconnection.com
Fri, Mar 17, 2017 at 1:36 PM
Fri, Mar 17, 2017 at 1:36 PM
Summer is Coming: Use Experiential to Connect with Your Customer
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
emcoutdoor.com
Fri, Mar 17, 2017 at 12:04 PM
Fri, Mar 17, 2017 at 12:04 PM
ComQi Newest Digital Signage Player Supports Encrypted Video Broadcast
New York, NY (PRWEB) March 16, 2017—ComQi’s digital signage technology can now drive long dwell-time viewing environments like waiting rooms and restaurants with legally-compliant, encrypted cable TV signals through a new hardware and software integration with BrightSign. […]
digitalsignageconnection.com
Fri, Mar 17, 2017 at 11:39 AM
Fri, Mar 17, 2017 at 11:39 AM
Wayfinding and More on Miami Dade College Campus
This project entailed the deployment of two kiosks running a custom wayfinding and general information application at Miami Dade College. The new wayfinding and information system is displayed on high-definition, 50-inch interactive monitors. The application provides information regarding class descriptions and campus information as well as interactive wayfinding functions. […]
digitalsignageconnection.com
Fri, Mar 17, 2017 at 10:47 AM
Fri, Mar 17, 2017 at 10:47 AM
DSE 2017 Booth Previews: Bitvu
DSE BOOTH PREVIEWS Bitvu DSE Booth Number -FT122 (Innovator Zone) Why do people going to DSE need to put your company on their Must See list of booths? We’re new – and we have two exciting product launches for the US market – a digital signage player that works anywhere – even in an offline environment -an analogue/digital streaming encoder for under $200. […]
sixteen-nine.net
Fri, Mar 17, 2017 at 9:49 AM
Fri, Mar 17, 2017 at 9:49 AM
16:9: Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match
If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. […]
sixteen-nine.net
Fri, Mar 17, 2017 at 9:37 AM
Fri, Mar 17, 2017 at 9:37 AM
Branded Cities To Launch New Digital Signage in Manhattan
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brandedcities.com
Fri, Mar 17, 2017 at 9:27 AM
Fri, Mar 17, 2017 at 9:27 AM