Television and digital ads can be skipped. In contrast, that can't happen at the movies. In just a few short years, cinema has been validated as an audience replacement vehicle that delivers valuable impressions where they matter most. […]
Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Marketers have always suffered from not understanding which eyeballs are there and how to measure those eyeballs that were exposed to determine if they actually purchased their products or services. […]
Speakers will present sessions in DSS Europe’s two tracks. The first track will cover DooH and Smart Cities, while the second will focus on Digital Signage and Retail Technology. The conference theme for 2017 is Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation. […]
The integration of platforms will allow Adshel's advertisers to target pre-defined Lotame audience profiles across its out-of-home network.The Adshel and Lotame deal follows the out-of-home company’s partnership with Rubicon Project. […]
Mawer Investment Management has bought a 14.12 per cent stake in APN Outdoor (APN), fuelling suggestions that a takeover bid could be afoot for the outdoor advertising company. It comes as doubt hangs over a planned $1.6 billion merger between APN Outdoor and oOh! Media. […]
It's not too difficult to deploy a pilot and have it run for a few months, but developing a scalable and sustainable program to hit business goals is something different. After implementing more than 200 networks, we've fallen down a few holes and tripped over some bumps. But you don't have to. […]
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The Digital Signage Federation is coming back to Toronto for a mixer this summer – the evening of July 26, somewhere in the big city. No more details available at the moment. By late July it might actually be shorts weather. […]
San Francisco-based Wovenmedia has launched a new content discovery platform that sorts and segments the 1,000s of HD and 4K video clips its resells from various TV networks, studios, pro sports leagues and other providers. […]
Export, PA (PRWEB) May 3, 2017—Panel-Brite, Inc, a leading supplier of sunlight readable high bright LED displays, announced today the launch of its new brand and website. With its sleek and fluid page layout, this new website design engages customers with easy navigation, meeting the company’s main objective. […]
MUMBAI, May 10, 2017 /PRNewswire/–Bharat Book Bureau has announced the addition of the “India Digital Signage Market (2016-2022): Market Forecast by Components (Display Screens, Content Players and Software), Display Screens (Single Screen, Video Walls/Multi-Screens and Kiosks), Display Screen Technologies (LCD, LED, OLED and QLED), Display Screen Size (32-40″, 42-50″, 52-60″, 62-70″ and 72″ & Above), Verticals (Government & Transportation, Retail, Hospitality, Healthcare, Education, Entertainment, Banks & Financial Institutions and Commercial Offices & Buildings), Applications (Indoor and Outdoor) and Regions (North, West, East and South) and Competitive Landscape” report to their offering. […]
At InfoComm 2017, SpinetiX (booth 533) will recreate a digital signage installation from the celebration of Guercino in Piacenza, Italy, which was created with SpinetiX Elementi software and SpinetiX HMP350 players powering 12 LG 55-inch screens. […]
Via Digital Signage Pulse It’s been a few years, really, since rVue has had much of a noticeable presence in the digital OOH space, and it appears those years have been pretty scratchy. The company has announced it has received a notice of default and payment demand from a key backer, and that it will be up for sale by the end of the month. […]
For me, the highlight has been seeing the light bulbs go off across the crowd as we are introducing new concepts in the technical world that will help us all be more efficient, effective and to be more profitable. […]
Fairway and Outfront don’t post rates online but most other out of home companies do. Clear Channel Outdoor’s National Advertising Rates are published online. Lamar allows you to browse markets and find pricing by market on their Inventory Browser. […]
