Craig Benner, Founder of Accretive. As we all wait for The Trade Desk and their ilk to take our industry to the promised land, I say don’t hold your breath. Like Blue Kai in 2008, they have done a nice job raising awareness of DOOH among the broader marketing and media buying communities. […]
Ströer SE & Co. KGaA has increased consolidated revenue by 11% in the reporting period (9% in organic terms), from EUR 410m to EUR 453m, building on the momentum generated at the end of the prior year as anticipated. EBITDA (adjusted) was up by 12%, rising from EUR 97m to EUR 108m, while EBIT (adjusted) climbed by 33%, from EUR 26m to EUR 35m. […]
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As for the conference agenda, if you were only reading transcripts of what the speakers were saying, you’d love it. As for the delivery? Reading off the teleprompter is understandable but when most speakers were using it, the delivery had some dry tones with pacing issues going on. […]
Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US. Report is available for purchase here. […]
A guide for OOH media owners. Quinn Mason. In the ever-evolving outdoor advertising industry, static OOH ads remain a steadfast pillar, commanding attention and delivering impactful messages to audiences in the context of their day-to-day lives. […]
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
Billboard Insider talked with Rickard Strom, Verde Outdoor Capital’s President. How big is your loan portfolio? Over $125MM. […]
By Michael Domingo. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped. […]
Euan Mackay, Chief Strategy Officer at Route Research. “A camel is a horse designed by committee”. This may just be a badly focused piece of writing. […]
According to Provantage, the Protrack Platform provides verified VAC (Visibility Adjusted Contact) metrics — an international standard in Out-of-Home media audience measurement. […]
Lamar CEO Sean Reilly says TV’s troubles are an OOH win. Our local business is so strong that we are undoubtedly taking share from TV. Who watches the local TV news anymore? […]
Anna Bager on why the just released MRC standards are a great thing for out of home: In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. […]
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
by Tony Jarvis , Op-Ed Contributor. Consequently, this MRC document is considered not only flawed, but out-of-step with measurement and metrics for other media including TV, Cinema, Print, audio, etc. As such, any accreditations earned based on these standards would be specious, i.e., B.S. […]
