New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. Geopath is a non-profit organization acting as an independent auditor for OOH media in the US. […]
Digital place-based advertising goes further than other media to report on viewed actual impressions as well as viewable OTS impressions - and with good reason! While all other digital media have a 1-to-1 ratio of ad plays to ad impressions due to the expectation that only one user is at the screen at any one time. […]
Artist and activist filmmaker Robin Bell rolled up and parked a van across the street from the Trump International Hotel in Washington, did a quick set-up, and started projection-mapping a set of provocative messages on the hotel entrance header aimed squarely at the guy whose name is on the front. […]
HOUSTON, May 16, 2017 /PRNewswire/ — GS Marketing (GSM) took top honors in the Standard Paid Digital Display Advertising category at the 2017 Crystal Awards, recognizing excellence for their work marketing Service and Repair deals online for automotive dealerships. […]
Slovenia’s Visionect has started marketing a 13-inch E Ink display that will run for as long as a year before needing its battery recharged. Called the Onethree – presumably based on the 13-inch size – the unit is touted as a Place and Play device that can go where it needs to go, and draw for a year about as much energy as it takes to brew one cup of coffee. […]
Taipei, Taiwan (PRWEB) May 15, 2017—Digital signage solution supplier, CAYIN Technology, today announced the launch of its Content Management Server Software, CMS-SE, to provide a more flexible and cost efficient system structure with its SMP digital signage players. […]
Headquartered in Hangzhou, China, China Zheshang Bank has a network of 300 branches in major Chinese cities across the country. Shikatani Lacroix, in partnership with MetaThink, developed a new immersive branch concept for CZ Bank, which includes a new branch of the future design, sales choreography and integrated digital experience. […]
Alpharetta, GA, May 16, 2017 — Fresh off its award-winning appearance at the NAB Show in Las Vegas, Renewed Vision is heading to InfoComm 2017 with its complete array of solutions for creating and delivering compelling, visually-rich audience experiences. The company will exhibit in booth 2574 at the show, taking place June 14-16 in Orlando, Florida. […]
LOS GATOS, CA – (May 16, 2017) – BrightSign, the global market leader in digital signage media players, and Ping HD, a leading digital signage software provider, today announced integration between BrightSign’s media players and Ping HD’s award-winning EngagePHD™ web-based content management system. […]
Under the partnership, DOmedia will integrate its OOH-focused technology with Rubicon Project’s “omnichannel” exchange, which aggregates media inventory, across multiple formats, and makes it available to advertisers around the globe via hundreds of Demand-Side Platforms (DSP) and trading desks. […]
One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. […]
DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. Click to Tweet. […]
The global ransomware attack that bubbled up late last week has affected a wide variety of system in scores of countries – everything from small businesses to hospital patient management systems – so it was inevitable it was also going to affect some digital signage operators. Digital signage vet Dan Parisien, now with Quividi, speculated as much in a weekend tweet. […]
“I remember the days when you had to invite construction crews and/or consultants to the meeting about installing an outdoor screen. […]
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