Over on Twitter, everyone couldn't get over that a normally mundane, regular train station got some action. […]
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While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. […]
When we created our new Geopath brand, we very intentionally changed our description from “OOH Ratings” to “Audience Location Measurement”. This shift from inventory to audience… from measuring OOH impressions to measuring people as they move throughout their day… is the essence of what we are building, and why it matters. […]
“Intelligent digital displays in transit environments offer a triple-win for advertisers, commuters, and transit authorities, with the ability to deliver real-time information, service updates, and emergency alerts, along with engaging, hyperlocal opportunities for advertisers,” summed up Scott Goldsmith of Intersection, an urban innovation company. […]
Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands to dig into the firm’s foot traffic data collected from 165 million opted-in consumers. PlaceIQ began testing the tool with companies including Havas Media, The Media Kitchen, IPG-owned Ansible and Gas Station TV for about a year before making it widely available, said CEO and co-founder Duncan McCall. […]
We have about 30,000 screened machines in the US today and hundreds of thousands more deployed, connected and screen-ready. Our vending machines today are “smart” – they come with fully integrated touch screens, a wireless connection, and value-added cloud-based services that both attract more consumers and increase their engagement at the point of sale. […]
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The 20-year-old Laqshya Media Group is the largest player in the out-of-home advertising industry in India that is dotted with small, family-run enterprises. […]
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JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company RET, one of the largest in the country. […]
The out of home (OOH) advertising industry yesterday honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in New Orleans. […]
The Outdoor Advertising Association of America (OAAA) presented 48 Awards Tuesday at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. […]
BROOKINGS, S.D. – May 17, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces its approval as a National Intergovernmental Purchasing Alliance (IPA) bidder. With this approval, schools across the nation will have the opportunity to purchase the latest Daktronics products at competitive rates. […]
