As a part of successful integrated campaigns, brands are increasingly using OOH to drive consumers to websites, interact and engage through social media, and even transact with a smartphone. So what is it about big billboards and wrapped vehicles have that attract brands? […]
Instead of images of celebrities, clothing and products, on Friday billboards in Time Square and other major cities will feature animals from the National Geographic's Photo Ark project, which aims to document every species living in the world’s zoos and other protected areas, before they are gone forever. […]
Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two locations because they were emitting so much radio interference that the FCC cited them for threatening the safety of airport communications miles away. Digital billboards and LED signs also are increasingly being blamed for wreaking havoc with uplink signals to nearby cell towers. […]
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By contrast, the ad formats this demographic favored more were cinema (62%), outdoor and magazine (both 43%), TV (40%), product placement (39%), newspaper (38%), direct mail and laptop/PC online display (both 29%), and radio (27%). […]
APN Outdoor Group (APO) and oOh!media (OML) have terminated the proposed merger between the parties. On May 4, ACCC states its preliminary view that the proposed merger would likely result in a substantial lessening of competition in the supply of out-of-home advertising services. APO and OML disagree with the ACCC's views. […]
Organized by the OAAA, the extensive campaign involves digital billboards across Times Square and other major US cities today. It will continue throughout the summer across a range of billboards and other OOH formats donated by OAAA members from across the country. The campaign kicked off with an hour-long digital billboard takeover and interactive experience in Times Square. […]
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The nixing of the merger will disappoint the two companies and shareholders who had been arguing the out-of-home advertising market was only a small proportion of the overall advertising market. […]
APN Outdoor and oOh!media called off the deal today instead of waiting for the regulator’s final decision. In its statement of issues released earlier this month, the ACCC raised doubts about the deal because the two firms combined would control over half the outdoor media market. […]
Evidence of the disruptive power of pop-up retail is rapidly emerging. Take for instance, the recent announcement by WPP agencies Barrows and VML, who have teamed up with Samsung, to develop what is being described as the next generation of Connected Pop-Up stores. […]
The National Geographic Society Photo Ark and members of OAAA are launching a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. The extensive campaign will launch on digital billboards across Times Square and major U.S. […]
National Geographic Photo Ark animals “takeover” of New York and other major U.S. cities today, Endangered Species Day, marks the launch of the #SaveTogether campaign aimed at saving species. […]
