Raw Feed & Search

Co-op to add 300 new front-of-store digital ad screens to its 9000-screen retail media network (Grocery Gazette)

Yasmeen Louis. The new investment has been made in partnership with independent retail media operator SMG, and will increase the convenience retailer‘s total number of screens across its 2,400 stores to 9,300. They will be placed at either the entrance to the store, in the store foyer, or in a window close to the entrance. […]

grocerygazette.co.uk
Tue, Oct 15 at 6:38 PM

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European DOOH infrastructure company Wildstone enters the Australian market via acquisition of two new digital spectacular sites (Mi3)

Wildstone, an Out-of-Home (OOH) infrastructure owner in Europe will fund two new digital spectacular sites for billboard media provider, Alliance Outdoor Media Group in Australia, marking its first step into the Australian market since its entry in May. […]

mi-3.com.au
Tue, Oct 15 at 12:17 AM

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OOH campaigns that succeeded in attracting Gen Z’s attention (Billboard Insider)

By Sydney Deibert, Marketing, DOmedia. Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or your newest ad campaign. […]

billboardinsider.com
Tue, Oct 15 at 12:14 AM

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DOOH campaign verification firm Veridooh integrates with programmatic DOOH SSP VIOOH (BandT)

Media buyers using the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP. With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) inventory globally. […]

bandt.com.au
Tue, Oct 15 at 12:11 AM

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Billboards and Other OOH Inventory Await Last-Minute Ad Spend (Campaigns and Elections)

Campaigns flush from last-minute fundraising deluges can expect some outreach from out-of-home vendors looking to get placements up before the end of October. But for those getting back into the billboard game after not buying one since 2020, practitioners have a warning: prices have gone up. […]

campaignsandelections.com
Mon, Oct 14 at 5:42 PM

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Samsung’s new digital signage software is an AI-enabled open cloud platform (Invidis)

EVP Alex Lee, Head of Visual Experience, presented in a keynote how users manage digital signage displays with AI and how content can be generated with GenAI. The modern platform architecture enables an easy integration of pre-integrated and recurring partner solutions. This is where VXT differs significantly from its predecessor Magicinfo. […]

invidis.com
Mon, Oct 14 at 5:25 PM

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OOH ad sales: The best days for sales calls are Tuesday, Wednesday and Thursday (Billboard Insider)

Justin Powel, CEO of Huntington Outdoor. The research says is Wednesday is by far the best… followed by Thursday and then Tuesday. Monday and Friday are not good…We were having meetings on Tuesday and Thursday, so we moved those over to Mondays and Fridays and we said listen, there should be nobody in the office on on Tuesdays and for sure Wednesdays and Thursdays. […]

billboardinsider.com
Mon, Oct 14 at 5:10 PM

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AdQuick and TransUnion: Expanding OOH Measurement for All Brands

At AdQuick, our core mission is to make Out of Home Advertising easy to buy and measurable. That’s why we’re excited to announce our new measurement partnership with TransUnion which marks a significant step forward for our sector in ensuring OOH is properly represented when measured alongside other channels. […]

blog.adquick.com
Mon, Oct 14 at 1:04 PM

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Traveling …

Minimal posts, if any, next two days. At Newark and on my way to Pittsburgh for a tour, demos, chat and perhaps an adult ... […]

sixteen-nine.net
Mon, Oct 14 at 8:56 AM

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Moove Media trials Singapore’s first taxi top smart digital billboards (Marketing-Interactive)

Camillia Dass. Moove Media, ComfortDelGro’s outdoor advertising arm, is trialing dynamic cab advertising, Singapore's first taxi top smart digital billboards, for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. […]

marketing-interactive.com
Mon, Oct 14 at 12:10 AM

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Sharp presents first e-paper outdoor poster (Invidis)

The outdoor-display in DIN A0 format can be operated completely independently of any wired infrastructure. Four outdoor-capable e-paper displays have been integrated into an IP65-protected housing. Equipped with a solar panel and battery, the Sharp E-Poster autonomously supplies the power needed for content updates and illumination in the evening. […]

invidis.com
Sun, Oct 13 at 11:08 PM

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Highlights of Day Two of the Independent Billboard Owners (IBO) Fall Conference (Billboard Insider)

Trailhead Media has made 45 acquisitions, 4,000 faces total since 2020. 300 digital faces. The Buyer perspective, focus is on companies growing for density within their footprint. […]

billboardinsider.com
Sun, Oct 13 at 11:07 PM

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Advertisers Are Satisfied with Retail Media’s Impact (Marketing Charts)

This latest study indicates that these top 2 goals – of increased sales and improved brand awareness – are more important to brand owners than to the survey sample overall, whereas brand owners show below-average interest in goals such as enhanced targeting and personalization and increased lifetime value. Overall, respondents are happy with retail media’s impact on these goals. […]

marketingcharts.com
Sun, Oct 13 at 4:11 PM

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Tesco to launch location-based self-scanner adverts in stores (Retail Gazette)

Eloise Hill. Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. Unveiling a host of changes earlier this week, Tesco Media & Insight Platform shared its new “in-store Scan as you Shop geo-targeting” offering for brands. […]

retailgazette.co.uk
Sun, Oct 13 at 4:07 PM

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Digital Signage Federation Announces New Officers for 2025

Industry Leaders to Drive Innovation and Growth in Digital Signage Warrenton, VA – October 11, 2024– The Digital Signage Federation (DSF), the leading independent not-for-profit trade organization serving the digital signage industry, proudly announces the election of its new officers for 2025. […]

digitalsignagefederation.org
Fri, Oct 11 at 11:18 AM

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