Walmart is giving participants in its retail media network access to category performance metrics (Chain Store Age)
Dan Berthiaume, Senior Editor, Technology. This integration is the latest step Walmart is taking this year to make Walmart Connect more useful to its CPG partners. The retailer also recently announced four key ways it intends to increase the value that Walmart Connect offers advertisers during 2024. […]
Thu, Apr 18, 2024 at 11:17 AM