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T-Mobile is starting a 20,000-screen retail media network in 11,000 locations (Adweek)

By Jason Notte. The upwards of 20,000 retail media screens installed at those locations would supplement mobile ads offered to more than 7 million customers through T-Mobile’s T Life application. The retail media network and the Plex deal add sizable T-Mobile Advertising audiences to the millions of people who view the 55,000 T-Mobile Advertising-driven screens currently in U.S. […]

adweek.com
Tue, Apr 30, 2024 at 11:44 AM

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The Save Mart Companies to roll out in-store retail media network (Grocery Dive)

Peyton Bigora, Staff Reporter. The chain will deploy tech including kiosks and digital screens from Quad/Graphics in 16 stores and plans eventually to introduce the gear chainwide. […]

grocerydive.com
Tue, Apr 30, 2024 at 11:41 AM

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Watchfire on Commitment to Quality Service & Breadth of Offerings

Brian Smith, Pro AV Sales Director at Watchfire, expounds on the company's commitment to service and extensive offerings for integrators. The post Watchfire on Commitment to Quality Service & Breadth of Offerings appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, Apr 30, 2024 at 11:22 AM

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Commercial Integrator Expo 2024 and CEDIA Expo: Denver, Colo., Sept. 4-7, 2024

Commercial Integrator Expo is a full-featured exposition and conference addressing the needs of today’s fixed installation audiovisual systems professionals and technology managers, has opened registration for Commercial Integrator Expo 2024. […]

commercialintegrator.com
Tue, Apr 30, 2024 at 11:04 AM

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List of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor and what they are paid (Billboard Insider)

Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred from taking compensation. […]

billboardinsider.com
Tue, Apr 30, 2024 at 12:11 AM

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OAAA-commissioned survey shows 76% of consumers have recently taken action after seeing a DOOH ad

NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]

OAAA
Tue, Apr 30, 2024 at 12:10 AM

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OBIE Awards winners will be announced tonight at the OOH Media Conference in Carlsbad, California

Recognized as the oldest and most prestigious honors for creative excellence in OOH advertising, the OBIEs showcase the most innovative and breathtaking activations in our industry. We can’t wait to celebrate these outstanding achievements with you tonight! […]

linkedin.com · Promoted content
Tue, Apr 30, 2024 at 12:10 AM

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Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing)

by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. […]

internetretailing.net
Mon, Apr 29, 2024 at 6:01 PM

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4 (more) retail media networks worth watching (EMARKETER)

by Sara Lebow, Senior Analyst. Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers. […]

emarketer.com
Mon, Apr 29, 2024 at 5:56 PM

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Lamar execs’ compensation increased in 2023, as Clear Channel’s and Outfront’s pay decreased (Billboard Insider)

Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an enterprise value which is almost twice as much as OUTFRONT or Clear Channel Outdoor. […]

billboardinsider.com
Mon, Apr 29, 2024 at 5:34 PM

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Sharp Speaks on New Lineup of Products & Offerings

Ben Hardy and Mark Miller of Sharp discuss the company's current lineup as well as new opportunities in the digital signage/videowall space. The post Sharp Speaks on New Lineup of Products & Offerings appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 29, 2024 at 4:37 PM

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Epson is Now the Official Projector Partner of Cirque du Soleil

Epson partners with Cirque du Soleil to redefine immersive entertainment with state-of-the-art projection technology. The post Epson is Now the Official Projector Partner of Cirque du Soleil appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 29, 2024 at 3:41 PM

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Joe Bocchiaro: AV Living Legends #48

Joe Bocchiaro is the latest inductee to join the Commercial Integrator #AVLivingLegends series, which celebrates rockstars of the AV world. The post Joe Bocchiaro: AV Living Legends #48 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 29, 2024 at 3:13 PM

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GroceryTV says ads on its in-store media network bring a 14% sales lift for consumer packaged goods (EMARKETER)

by Arielle Feger. The analysis covered sales lift studies for CPG brands in categories across the store, including candy, snacks, and produce. Blueberries, the top performing product, achieved a 17.6% sales lift via its in-store campaign that highlighted the product’s health benefits. […]

emarketer.com
Mon, Apr 29, 2024 at 1:10 PM

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Morocco’s largest OOH ad operator FC Media launches self-serve booking platform for local businesses powered by Location Media Xchange (LMX)

29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]

Location Media Xchange · Promoted content
Mon, Apr 29, 2024 at 1:08 PM

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