Raw Feed & Search

French OOH ad giant JCDecaux bids $1.1 billion for APN Outdoor (Australian Financial Review)

JCDecaux has lobbed a $1.1 billion proposal for APN Outdoor which is in the midst of its own $500 million bid for Here, There & Everywhere's street furniture business Adshel. Late on Wednesday, JCDecaux, which has appointed Goldman Sachs as its advisor, submitted an indicative non-binding proposal to acquire 100 per cent of APN Outdoor at $6.52 per share. […]

afr.com
Wed, Jun 20, 2018 at 6:11 PM

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How Mobile and Out-of-Home Combine for Context-Based Location Targeting (ExchangeWire)

For a medium such as out-of-home, which already draws upon a detailed understanding a context and location, mobile can be used to complement and enhance the channel’s broadcast abilities with digital targeting. […]

exchangewire.com
Wed, Jun 20, 2018 at 6:10 PM

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CNBC: Verizon, AT&T to end location data sales to brokers

Verizon is committing to stop selling data to outsiders through intermediaries that can pinpoint the location of mobile phones. AT&T followed suit on Tuesday after the AP reported Verizon's decision. The data has allowed third parties to track wireless devices without their owners' knowledge or consent. […]

cnbc.com
Wed, Jun 20, 2018 at 6:08 PM

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Magna says out-of-home advertising is only form of traditional media to grow in 2018 (Billboard Insider)

Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. […]

billboardinsider.com
Wed, Jun 20, 2018 at 6:07 PM

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Deadly Questions billboards pulled by agency over fears of ‘racial vilification’

APN Outdoor will not promote site that hosts conversations between Indigenous and non-Indigenous Australians but JC Decaux will. […]

theguardian.com
Wed, Jun 20, 2018 at 5:31 PM

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US-China trade war: pending tariff affects digital billboards (Billboard Insider)

“No one in the US makes LED’s so what the hell are we protecting.” – A US digital billboard manufacturer on the impending LED tariff. The escalating US-China trade war may be coming to a digital billboard near you. […]

billboardinsider.com
Wed, Jun 20, 2018 at 5:25 PM

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The Drum: Cannes Lions of the Day: Trash Isles wins Design Grand Prix, plus more Grand Prix winners

Other Cannes Grand Prix winners include: Corruption Detector from Grey Brazil Sao Paulo, Grand Prix Mobile Lions; Follow the Arches for McDonald's from Cossette Toronto, Grand Prix Outdoor Lions; Tagwords for AB InBev from Africa Sao Paulo for the Outdoor win; and Soccer Song for Change for AB InBev from Ogilvy Cape Town in the Radio & Audio Lions category. […]

thedrum.com
Wed, Jun 20, 2018 at 5:18 PM

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JCDecaux makes $1.1b play for APN Outdoor (SBS News)

The world's largest outdoor advertising company has made a $1.1 billion offer for Australian billboard owner APN Outdoor. JCDecaux's indicative offer of $6.52 for each APN Outdoor share represents an 11 per cent premium to the stock's value at the close of trade on the Australian share market on Wednesday. […]

sbs.com.au
Wed, Jun 20, 2018 at 5:11 PM

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JCDecaux bids $1.1bn for APN Outdoor (AdNews)

JCDecaux has put forward a deal to APN worth approximately $1.1 billion. The French multinational corporation stated APN Outdoor would be complementary to its existing out of home media assets in Australia, which are primarily in the street furniture segment. […]

adnews.com.au
Wed, Jun 20, 2018 at 5:10 PM

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Australia collected two awards in the outdoor advertising category at 2018 Cannes Lions Festival (MediaWeek)

Australia’s representative at the 2018 Cannes Lions International Festival of Creativity – APN Outdoor – has congratulated McDonald’s Restaurants of Canada and Comedy Central, who were the Grand Prix winners in the Outdoor Lions category. […]

mediaweek.com.au
Wed, Jun 20, 2018 at 5:06 PM

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AdWeek: McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows

CANNES, France—A clever and minimalist approach to sending motorists toward the nearest McDonald’s has won the Grand Prix at this year’s Cannes Lions, as has a Daily Show activation that created a “presidential library” of Donald Trump’s tweets. […]

adweek.com
Wed, Jun 20, 2018 at 4:56 PM

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GroupM forecast: UK advertising to top £20bn, OOH ad spend “stable” (Advanced Television)

GroupM reports that Out-of-home advertising investment is stable, but its digital ‘software’ (automation, validation, optimisation) needs to catch-up with its impressive ‘hardware’ (digital screens) to fulfil its potential. Radio spot advertising remains strong with 5 per cent growth expected for 2018 and again for 2019. […]

advanced-television.com
Wed, Jun 20, 2018 at 4:27 PM

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Shooting Pool with Digital AR Assistance

Call your stakehorses and get ready to hustle because Portugal-based digital solutions company Forge IT is changing the games of pool, Snooker and billiards with their augmented reality (AR) product dubbed Pool Live Aid. […]

digitalsignageconnection.com
Wed, Jun 20, 2018 at 10:13 AM

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Samsung Presents Comprehensive Hospitality Portfolio Focusing on Guest Experience at HITEC 2018

HOUSTON–(BUSINESS WIRE)–Samsung Electronics America, Inc, is showcasing its latest hospitality innovations at HITEC 2018 by simulating a hotel experience that spotlights how Samsung technology elevates guest engagement and experiences. […]

digitalsignageconnection.com
Wed, Jun 20, 2018 at 8:51 AM

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Daktronics Bringing 50th Anniversary Celebration, New Technology to NACDA

BROOKINGS, S.D. – June 19, 2018 – When convention attendees descend on Washington, DC, for the 2018 National Association of Collegiate Directors of Athletics (NACDA) Convention, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will be there with a new generation of narrow pixel pitch technology as well as a celebration of 50 years in business. […]

digitalsignageconnection.com
Wed, Jun 20, 2018 at 8:48 AM

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